About Stellar Virtual
Stellar Virtual was founded in 2019 with one school in Texas. We serve parents of K-12 students, unhappy with their current school or need an at-home/flexible learning environment. Today, Stellar Virtual spans across three states currently, Arizona, Indiana, and Texas, with developing programs being introduced in new states over the next few years. Stellar Virtual is committed to going above and beyond for our virtual families.
Our Mission
Empowering Families. Unleashing Potential.
Our Core Values
At Stellar Virtual, we are guided by five core values. For us, these values are more than just something in an employee handbook that you’ll only hear about during orientation. These values are the pillars by which we operate all aspects of our organization. We talk about them often, and we expect that every one of our employees not only talks about our core values but also acts upon them.
- Kids First, Always: We make student-centered decisions and always do what's best for our kids.
- Respect: We assume the best of others and treat others the way we want to be treated.
- Create, Communicate, Collaborate: We create together, communicate openly, and work as a team to deliver more than we ever could individually.
- Make Your Motion Matter: We work deliberately, efficiently, and with a sense of purpose to achieve great results.
- Go the Extra Mile to Deliver a Stellar Customer Experience: We recognize that every interaction, no matter how small or unrelated it may seem, is an opportunity to build trust and goodwill with our customers.
Our Promise
Empowering families with the choice of a high-quality virtual school with dedicated staff focused on student outcomes and an exceptional customer experience, our programs will enable students to thrive and unleash their full potential.
Position Details
Position Name
Senior Manager, Paid Media
Reporting Manager
Director, Marketing
Position Status
Salary, Exempt
Position Type
Regular, Full-Time (12)
School Year (if applicable)
Not Applicable
Program or School
Stellar Virtual
Equipment Details
Yes (W2)
Overview
As a Paid Media Sr. Manager at Stellar Virtual, you will develop and lead digital advertising strategies that drive student enrollment and elevate brand awareness nationally. You will serve as a performance marketing expert—leveraging your experience to shape and scale paid media campaigns that connect with families looking for high-quality virtual education. In this role, you will lead with strategy, optimize for results, and empower team members around you.
Essential Duties
Paid Media Management
- Collaborate with the Director of Marketing on overall digital strategy, including a focus on emerging platforms and innovating in new conversion channels.
- Maintain a nuanced, strategic understanding of the value propositions of each Stellar program, including target audiences, conversion strategies, and geographies.
- Develop and execute comprehensive paid media strategies across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, and programmatic networks.
- Collaborate with enrollment advisors, the creative design team, and clients to align messaging and ensure a seamless, strategic user experience from ad click to application.
- Manage daily campaign operations, including bidding, budgeting, segmentation, creative, and A/B testing.
- Optimize campaigns based on key performance indicators to achieve enrollment and growth goals.
- Create detailed reporting dashboards and deliver performance insights to internal stakeholders on a regular basis.
- Stay current with digital media trends, platform updates, and competitor activity to maintain a leading edge in K–12 education marketing.