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Paid Media Marketing Manager – Tiktok

24 Seven Talent

California

Full Time

19d


Contract type

Full-Time

Location

Hollywood, CA

Specialty

Fashion

Salary

$120,000/year - $130,000/year

Remote

No

Reference

488117

Contact name

Natalie Cronenbold

Job description

Paid Media Manager

We’re looking for a strategic and hands-on Paid Media Manager to help drive efficient customer acquisition through paid social. In this role, you’ll be responsible for executing, optimizing, and scaling campaigns while hitting key performance targets like ROAS, cost per new customer, and contribution margin. You’re an analytical thinker, creative collaborator, and agile operator who thrives in a fast-paced D2C environment.

What You’ll Do:

  • Execute growth marketing strategies through paid social channels such as Meta and TikTok
  • Optimize campaign performance via A/B testing and data-driven experimentation
  • Collaborate closely with the Creative team to provide actionable insights and feedback that improve ad effectiveness
  • Lead channel and creative performance reporting and present key learnings to leadership
  • Develop customer acquisition strategies across both core and emerging product categories
  • Work with e-commerce to improve landing pages for a seamless customer journey
  • Partner with the Growth and FP&A teams to test new tactics and understand incremental channel impact

What You Bring to the Team:

  • 4–5 years of hands-on experience managing paid social campaigns for a D2C brand (in-house or agency), with deep expertise in Meta
  • Proven ability to manage and optimize multi-million-dollar budgets tied to acquisition KPIs
  • Skilled at campaign creation, analysis, and performance tuning at scale
  • Strong analytical foundation and familiarity with attribution modeling and measurement best practices
  • Deep understanding of how creative and landing page optimization influence conversion
  • Comfortable working in a fast-moving, dynamic environment
  • A naturally curious and collaborative mindset
  • Able to work a hybrid schedule out of our Los Angeles HQ

Why You’ll Love It Here:

  • Join a fast-growing, creative, and collaborative team
  • Work on exciting products that bring joy to everyday life
  • Free product on your first day and every work anniversary, plus a generous year-round employee discount
  • A culture that values innovation, ownership, and fun
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