About us:
Insane Impact is the nation’s leading provider of LED screen solutions. What we do is so much more than building screens. We’re here to help our partners create unforgettable experiences, elevate events, and drive exceptional results. We’re here to help them make an Insane Impact.
Our company was established in 2015 by Tod Puetz. His unwavering commitment to our craft is infectious. It drives our close-knit team forward. Each one of us is dedicated to ensuring every partner receives top-quality products and has a seamless experience — every time.
A trailblazer in our field, Insane Impact is unconstrained by convention and unafraid of the unknown. We see each step we take as an opportunity to learn, grow, and improve.
About this role:
We are looking for a motivated and strategic Paid Media Specialist to join our team! Working with a team of marketing and sales professionals, you will be responsible for driving inbound leads and expanding brand awareness through innovative advertising strategies. This role will be responsible for the strategic planning, execution, and reporting of paid media campaigns.
The ideal candidate will have at least three years of professional experience and a firm understanding of paid media best practices. Expertise in developing, executing and optimizing campaigns within ad management platforms is required. Your analytical and creative mindset will help us live our mantra to Make a Scene in everything we do.
Core Values:
- Customer Focused
- Family Oriented
- Safety Centric
- Team Mentality
Reporting Relations:
- Accountable and reports to: Director of Marketing
- Positions that report to you: none
Benefits:
- 401K Matching
- Medical, dental, vision, short term and long-term disability
- Health savings accounts
- Paid vacation
- Paid holidays
- Annual merit increases
Primary responsibilities may include, but are not limited to:
- Developing and executing comprehensive paid media strategies to achieve marketing objectives and business goals.
- Planning and purchasing advertising opportunities across digital, print, and other media channels.
- Conducting market research and audience analysis to identify target demographics.
- Identifying key advertising channels and platforms to reach target demographics effectively.
- Collaborating with marketing and sales teams to understand business needs and develop effective solutions.
- Monitoring campaign performance and KPIs, making adjustments to optimize results.
- Providing regular updates and reports to internal stakeholders on campaign performance.
- Managing multiple projects simultaneously, meeting deadlines and maintaining quality standards.
- Seeking and incorporating feedback to improve campaign performance.
- Participating in brainstorming sessions and contributing to the development of new ideas.
- Other duties as assigned.
Required qualifications:
- Bachelor's degree in Marketing, Advertising, Communications or a related field.
- 3+ years of experience in paid media, advertising or a related role.
- Strong understanding of paid media principles, strategies and best practices.
- Expert knowledge of Google Ads, paid social media and relevant ad manager platforms.
- Expertise in ad targeting, segmentation and audience research techniques.
Travel:
N/A
Wage:
$55,000 – $60,000/year
Ability to relocate:
Must live in the DM Metro area
Work Environment:
Primarily a sedentary position
Additional Information:
Relocation assistance is not offered for this position
Equal opportunity employer:
Insane Impact is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a protected veteran, or status as a qualified individual with disability.
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Education:
Bachelor's (Required)
Experience:
Paid Media: 3 years (Required)
Ability to Commute:
Des Moines, IA 50321 (Required)
Ability to Relocate:
Des Moines, IA 50321: Relocate before starting work (Required)
Work Location: In person