"Join to apply for the Paid Media Specialist role at Go Local Interactive2 months ago Be among the first 25 applicantsJoin to apply for the Paid Media Specialist role at Go Local InteractiveGet AI-powered advice on this job and more exclusive features.Job DescriptionAs a Paid Media Specialist, you lead the implementation and optimization of your client’s paid search (PPC) marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results!DescriptionPaid Media SpecialistJob DescriptionAs a Paid Media Specialist, you lead the implementation and optimization of your client’s paid search (PPC) marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results!Job ExpectationsManage and be a point of contact for assigned client paid media accountsIdenify and implement paid media tactics and best practices, including search, display, remarketing, social and video adsMonitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROISupport the New Business and Strategy Departments with sales, organic growth, and client retentionDelegate tasks to Paid Media Coordinators and Assistants when appropriatePull, analyze, organize, and interpret dataClearly and consistently communicate between internal product teams and external clientsResearch and stay up-to-date on marketing trendsJob QualificationsMust demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlinesMust demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)Must demonstrate presentation skillsMust demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clientsDemonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPointMust demonstrate strategic and analytical thinking when solving problemsMust demonstrate an understanding of both Google and BingMust demonstrate an understanding of Google Ads, and a basic understanding of Google Search Console and Google AnalyticsRequirementsRequired ExperienceGoogle Ads CertificationBachelor’s Degree in Marketing, Mass Communications or another related field2+ years of Paid Media experience1+ years of customer service/consulting experiencePhysical RequirementsWhile performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.TravelUp to 5%ScheduleFull-TimeBenefitsTwo (2) medical plan options with BlueCross BlueShield of Kansas City including company contribution.Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, and accident insurance.401(k) retirement Safe Harbor plan available including company contribution.Fifteen (15) Paid Time Off (PTO) days your first year.Thirteen (13) paid holidays observed annually.PerksCasual dress code.Snacks, coffee and vending available.8 hours paid volunteer time off.Company events and incentives with an unmatched company culture!Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to careers@golocalinteractive.com. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.Seniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Public Relations, and Writing/EditingIndustriesAdvertising ServicesReferrals increase your chances of interviewing at Go Local Interactive by 2xSign in to set job alerts for “Media Specialist” roles.Overland Park, KS $50,000.00-$65,000.00 2 months agoKansas City Metropolitan Area $20.00-$30.00 2 months agoIndependence, MO $55,000.00-$70,000.00 4 days agoKansas City Metropolitan Area 2 weeks agoLees Summit, MO $70,550.00-$99,450.00 3 weeks agoMarketing Professionals – “Channel Your Skills Into Something Bigger”Senior Social Manager, Community ManagementWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr"