(USA) Manager, Digital Media

Position Summary... What you'll do... Overview: The Manager, Digital Media role focuses on developing and executing digital marketing strategies across multiple channels to enhance Walmart’s brand presence and drive performance. It involves campaign management, data analysis, creative planning, collaboration, and team development. Specifically for this role, you will manage paid search, paid social, and digital display campaigns to meet Spark Driver’s business goals. This role will be responsible for managing our Spark Driver acquisition program, with weekly driver targets that need to be met across target markets. This role will also help with other paid media campaigns across Walmart. The role will be strategy-focused, but you should also be able to make data-driven recommendations in support of business objectives, identify growth opportunities, and have experience in data analysis, performance reporting, and budget management. You will report to a Senior Manager, Digital Media. Key Responsibilities: • Digital Strategy & Insights: Analyze large datasets to inform and improve Walmart’s digital media strategy. Participate in product development planning. • Campaign Management: Plan, execute, and assess small to medium digital campaigns. Ensure alignment with brand goals and optimize based on performance metrics like ROI, conversions, and engagement. • Process & Budget Oversight: Ensure adherence to digital marketing processes and manage campaign budgets, providing updates to leadership. • Cross-Functional Collaboration: Work with internal teams (e.g., eCommerce, Product, Engineering) and external partners to execute campaigns. Channel-Specific Focus Areas: • Social Media: Review and manage daily content, drive engagement, and maintain brand consistency. • Paid Search: Optimize campaign strategies, keywords, and budget allocation to improve efficiency. • Performance Social & Display: Evaluate ad performance, identify optimization opportunities, and manage retargeting strategies. • Affiliate & Partnerships: Analyze performance, support execution, and manage partner relationships and revenue models. • CRM (Customer Relationship Management): Develop and execute targeted campaigns, analyze customer segments, and track performance. Minimum Qualifications: • Bachelor’s degree and 2-4 years’ experience in media planning and strategy • Experience working with self-serve platforms like META Business Manager and working with Managed Service Partners Preferred Qualifications: • Some experience working in recruitment marketing since a portion of this role will be focused on Driver Acquisition for the Spark Driver platform Respect the Individual: Demonstrates and encourages respect for all builds a highperforming team seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all identifies attracts and retains the best team members Respect the Individual: Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities promotes an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customermember and company and regularly recognizes others contributions and accomplishments Respect the Individual: Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action Act with Integrity: Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by making a positive impact for associates customers and the world around us eg creating a sense of belonging eliminating waste participating in local giving Act with Integrity: Follows the law our code of conduct and company policies and sets expectations for others to do the same promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of nonretaliation listens to concerns raised by associates takes action and encourages others to do the same holds self and others accountable for achieving results in a way that is consistent with our values Act with Integrity: Acts as an altruistic servant leader and is consistently humble selfaware honest and transparent Serve our Customers and Members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acts with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers Serve our Customers and Members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and shaping the teams strategy Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions fosters an environment that supports learning innovation and learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks Strive for Excellence Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. ‎ ‎ ‎ You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. ‎ For information about PTO, see https://one.walmart.com/notices. ‎ ‎ Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. ‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. ‎ For information about benefits and eligibility, see One.Walmart. ‎ The annual salary range for this position is $80,000.00-$155,000.00 ‎ Additional compensation includes annual or quarterly performance bonuses. ‎ Additional compensation for certain positions may also include: ‎ ‎ - Stock ‎ ‎ Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team Primary Location... 702 Sw 8Th St, Bentonville, AR 72716, United States of America"