SGE Marketing Services Inc, is an affiliate company of Spring-Green Enterprises parent company of two national franchise brands, Pet Butler and Spring-Green as well as a portfolio of company owned franchises. SGE Marketing is seeking a full-time Associate Director of Paid Media based out of Naperville, IL. This is a hybrid position with flexibility to work remotely a couple of days a week, along with expectations to work three days a week in the Naperville, IL corporate office.

We offer competitive benefits including medical, dental, vision, life, and disability insurance, 401(k) participation, and paid holidays and vacation. Annual salary range $105k - $120k based on experience.

We encourage personal and professional growth, join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.

Position Summary: The Associate Director of Paid Media is responsible for shaping the Spring Green Enterprises paid digital marketing roadmap and is recognized as a subject matter expert and accountable to the organization’s paid digital performance. The ADPM sets the vision for paid search, display, paid social, Local Service Ads, and any other paid media channels, ensuring that the overarching program aligns with broader brand objectives and local franchise needs. The ADPM acts with a high degree of independent judgement and decision making relative to the development, execution and performance of all Spring Green and Pet Butler paid digital programs. This position is part of the marketing operations team and are required to foster strong and long-lasting relationships between key stakeholders, department leaders, vendors and franchise owners. The ADPM manages the Sr. Paid Media Manager and Digital Marketing Specialist and collaborates closely with the Franchise Business Consultants, Account Managers, and the Associate Director of Owned & Earned Media.

Essential Duties and Responsibilities:

Paid Media

• Routinely conduct research on industry, audience and competitive trends by region and update team annually
• Provide oversight and management of Spring Green and Pet Butler digital channels, delivering analysis, optimizations, and implementation recommendations.
• Own the performance and strategic evolution of Local Services Ads (LSA), ensuring continuous optimization and alignment with business goals.
• Develop paid media strategy, including budget allocation, channel mix, messaging matrix, new platform testing and measurement approach ensuring synergy with brand goals and seasonal peaks.
• Oversee Paid Media daily budget and pacing with support from Sr. Paid Media Manager.
• Responsible for hours reconciliation with the agency by continuously auditing actual versus planned time, identifying variances, and implementing corrective actions
• Meet with Spring Green and Pet Butler stakeholders, account managers, and franchise owners as necessary to review strategy and performance, providing insights and making recommendations on areas for improvement.
• Select, negotiate & oversee all paid digital marketing external vendors, including adherence to scope of work, performance goals and QBR deliverables.

Education and/or Experience

• Bachelor’s Degree in Marketing or related field.
• Minimum 7+ years leading Digital Marketing teams with exceptional strategic vision, conceptual thinking, analytical and problem-solving skills.
• Demonstrated success in ecommerce, website marketing, paid digital media and SEM to meet strategic business initiatives.
• 7+ years' experience working with ad tech platforms such as Google Ads, Meta Ads, Google Analytics, website CMS, CRMs and marketing automation platforms like Salesforce Marketing Cloud.
• 7+ years' experience working with reporting and analytics platforms such as Looker Studio and Power BI.
• Extensive experience executing multi-channel marketing campaigns and passionate about the customer experience.
• Deep experience working with multiple business stakeholders, helping articulate marketing requirements.
• Deep experience reporting performance KPI’s to larger teams with strong analytical aptitude.

Certificates, Licenses, Registrations: Google Ads certified, Meta Ads certified, Google Analytics certified.

An Equal Opportunity Employer

Check out our websites: https://www.spring-green.com/lawn-care-locations/naperville-il
https://www.petbutler.com/about-us/

We are an Equal Opportunity Employer welcoming candidates from all backgrounds and industries to apply. We encourage personal and professional growth. Come join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.