Paid Media Specialist - Google & Meta Ads Job at ADP - RNOOID0029283387 in Charl

Job DescriptionJob DescriptionLocation: In-Office, Charlotte, NC 28273Employment Type: Full-TimeAbout The Vita AgencyThe Vita Agency is a full-service marketing agency dedicated to delivering high-impact digital strategies that drive growth and performance for our clients. We specialize in digital advertising, branding, and lead generation, helping businesses scale through data-driven marketing solutions.We are looking for a Paid Media Specialist with 2-3 years of experience in Google Ads and Meta (Facebook & Instagram) Ads to join our growing team. This role requires an advanced understanding of campaign setup, optimization, and performance analysis across both platforms.ResponsibilitiesPlan, launch, and manage Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns.Conduct keyword research, audience segmentation, and competitive analysis to improve ad performance.Optimize campaigns for conversion rate, ROI, and cost efficiency while hitting client KPIs.Continuously monitor campaign performance, adjusting bids, creative, and targeting as needed.Create and test ad copy, landing pages, and creative variations to maximize engagement.Utilize Google Analytics, Meta Business Suite, and other tracking tools to analyze performance and provide data-driven recommendations.Develop weekly/monthly performance reports with insights and strategy adjustments.Stay up-to-date with Google Ads and Meta Ads policies, algorithm updates, and industry trends.Collaborate with the creative and content teams to ensure ad visuals and messaging align with brand strategy.Manage ad budgets effectively to maximize results while minimizing waste.Requirements2-3 years of hands-on experience managing and optimizing Google Ads and Meta Ads campaigns.Expert-level proficiency in Google Ads Manager, Google Analytics, Meta Ads Manager, and conversion tracking.Strong analytical skills with experience in A/B testing, bid strategies, and performance reporting.Familiarity with tools like Google Tag Manager, Google Data Studio, and third-party analytics platforms.Experience in lead generation, e-commerce, or B2B paid media strategies is a plus.Strong understanding of CPC, CPM, ROAS, and CAC metrics.Ability to manage multiple campaigns across different industries.Google Ads and/or Meta Blueprint certifications (preferred but not required).Excellent written and verbal communication skills.What We OfferCompetitive salary based on experienceOpportunity for growth within a fast-paced agencyWork with a dynamic and innovative marketing teamAccess to industry training, certifications, and career development resourcesIf you’re passionate about performance marketing and want to work with a data-driven, results-focused team, we’d love to hear from you!Apply today by sending your resume and portfolio/case studies of past campaign success to stephanie@thevitaagency.com Company DescriptionAt The Vita Agency, we’re more than just a marketing firm, we’re a growth-driven, innovative, and results-focused team that thrives on helping businesses scale through cutting-edge digital strategies. When you join us, you’re not just taking a job, you’re becoming part of a fast-growing agency that values creativity, collaboration, and professional development.Here’s why you’ll love working with us:Career Growth & Learning – We invest in your success, offering access to industry-leading training, certifications, and mentorship to keep your skills sharp.Innovative & Impactful Work – You’ll manage high-performance Google and Meta ad campaigns for a diverse range of clients, making a direct impact on their business growth.Collaborative & Supportive Team – Work alongside experienced marketers and creative professionals in an environment where your ideas are valued and your contributions make a difference.Company DescriptionAt The Vita Agency, we’re more than just a marketing firm, we’re a growth-driven, innovative, and results-focused team that thrives on helping businesses scale through cutting-edge digital strategies. When you join us, you’re not just taking a job, you’re becoming part of a fast-growing agency that values creativity, collaboration, and professional development. Here’s why you’ll love working with us: Career Growth & Learning – We invest in your success, offering access to industry-leading training, certifications, and mentorship to keep your skills sharp. Innovative & Impactful Work – You’ll manage high-performance Google and Meta ad campaigns for a diverse range of clients, making a direct impact on their business growth. Collaborative & Supportive Team – Work alongside experienced marketers and creative professionals in an environment where your ideas are valued and your contributions make a difference.