Digital Marketing Specialist - Social Advertising Job at TAG in Orlando

Digital Marketing Specialist - Social Advertising

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Job Overview

We are hiring a Digital Marketing Specialist/Social Ads Specialist! Your responsibilities include creating and managing ads across social platforms, executing campaigns, conducting market research, and optimizing performance. You will also manage social profiles, create engaging content, and assist with client onboarding. Certification in Meta/Facebook is a plus. Must be based in the US. Both full-time and part-time positions are available. Join TAG and leverage your strengths!

Key Responsibilities

Create and manage ads on platforms like Facebook Business Manager, LinkedIn, and TikTok.
Develop, execute, and monitor social media advertising campaigns.
Coordinate with clients and account managers regarding offers, budgets, and performance metrics.
Conduct market research to identify target audiences and analyze campaign performance including A/B testing and ROI/ROAS.
Optimize campaigns based on data insights and trends.
Create compelling visuals and ad copy.
Maintain updated social profiles and create engaging content aligned with client branding.
Assist in client onboarding and ensure cohesive marketing strategies.
Update client websites using WordPress, applying SEO and UI/UX best practices.
Learn and implement local SEO strategies.
Collaborate with team members and participate in meetings and strategy sessions.
Share industry best practices and maintain CRM for client interactions.
Complete assigned tickets and team tasks efficiently.

Minimum Skills and Qualifications

Constantly seek industry updates and research skills.
Effective communication and articulation skills.
High integrity, autonomy, and motivation.
Ability to adapt to industry changes quickly.
Strong organizational and project management skills.
Excellent interpersonal and communication skills.
Creative and strategic thinking abilities.
Problem-solving skills.
Team-oriented and supportive attitude.
Experience with cloud-based tools like CRM, ticketing, and Google Suite.
At least 4 years of experience in digital marketing.

TAG is an Equal Opportunity Employer. #J-18808-Ljbffr