Digital Media Planner & Buyer

Location: Los Angeles preferred (Open to SF and NYC) | Hybrid: Onsite Tues/Wed, 9am–5pm

Salary Range: $80–85K

About the Role

We’re hiring a Digital Media Planner & Buyer to support digital media campaigns across various platforms. We’re seeking someone assertive, independent, client-friendly, and highly organized—strong in spreadsheets, presentations, and building decks.

You’ll work closely with strategy, brand, and account teams to plan, buy, and optimize campaigns, with a focus on Asian American media. Experience in multicultural and AAPI advertising is key.

Key Responsibilities

• Plan and execute digital buys across display, video, social, OOH, audio, CTV, YouTube, and programmatic.
• Translate briefs into media strategies using audience insights and market data.
• Manage campaigns day-to-day, troubleshoot issues, optimize for KPIs (ROAS, CPM, CTR), and conduct A/B testing.
• Present performance reports and insights to clients and internal teams.
• Collaborate across departments to align execution with client objectives.
• Stay up to date on media tools, trends, privacy laws, and platform innovations.

Requirements

• 4+ years of experience in digital media planning/buying (AAPI agency experience a plus).
• Must have experience with Asian American media; open to candidates from other industries with cultural fluency.
• Strong client communication skills and presentation abilities.
• Skilled in Excel, Google Slides/PowerPoint; comfortable building and presenting decks.
• Familiar with platforms like The Trade Desk, Zendesk, and third-party ad servers (e.g., DoubleClick).
• Experience managing budgets and optimizing campaign performance.