Paid Media Manager Job at Mitchell Martin in Charlotte

Title: Paid Media Manager Location: Southeastern Region, USA Employment Type: Full-Time/Perm Description: • We are looking for a strategic and results-focused Digital Advertising Manager to oversee the planning, execution, and optimization of paid digital marketing campaigns across various online platforms. • The role involves driving traffic, improving conversion rates, and maximizing return on investment (ROI) through innovative and data-driven advertising strategies. • This position requires expertise in audience segmentation, programmatic advertising, and performance analytics. Key Responsibilities: • Strategy Development: Design and implement comprehensive advertising strategies to meet goals such as brand awareness, lead generation, and conversion. • Campaign Oversight: Manage and optimize campaigns across multiple platforms, ensuring optimal performance and ROI. • Collaboration with Agencies: Coordinate with external agencies for seamless execution of advertising initiatives. • Budget Allocation: Effectively allocate and oversee budgets to maximize channel performance. • Target Audience Optimization: Utilize advanced targeting methods to improve ad relevance and effectiveness. • Creative Collaboration: Partner with creative teams for ad development and A/B testing to refine campaign performance. • Performance Analytics: Monitor and report on key metrics, providing actionable insights for continuous improvement. • Cross-Functional Partnership: Work with various teams to align strategies and achieve overarching marketing objectives. • Leadership: Guide and mentor the digital marketing team to foster a collaborative and growth-oriented environment. • Trend Analysis: Stay updated on industry innovations and emerging technologies to maintain a competitive edge. Required Skills: • Bachelor's degree in Marketing, Business, or a related field. • At least five years of experience in digital marketing, including one year in a leadership role. • Proficiency in managing digital advertising platforms and programmatic campaigns. • Strong analytical skills for interpreting campaign data and optimizing performance. • Experience in customer journey analysis and conversion optimization. • Effective communication and project management abilities. • Familiarity with analytics and project management tools. Desired Skills: • Certifications in digital advertising platforms (e.g., Google Ads, Meta). • Knowledge of AI applications in digital marketing. • Experience in business-to-consumer (B2C) campaigns. • Familiarity with marketing technology platforms and SEO integration. Compensation: Pay Range: $84,000 - $120,000 Benefits: A comprehensive benefits package is offered. Reach out to your Mitchell Martin Recruiter Vijay Nagatota, vijay.nagatota@itmmi.com to find out more. EEO Statement: Learn more about our EEO policy here: https://www.mitchellmartin.com/eoe-statement #LI-VN1