Paid Media Specialist

Location: Florence, KY
Employment Type: Full-time

Job Description:
Are you an analytical, results-driven professional with a passion for digital advertising? We're seeking a Paid Media Specialist with a proven track record in managing successful paid media campaigns across various platforms. As a key team member, you'll be responsible for developing and executing paid advertising strategies tailored to our client's objectives and target audience.

Responsibilities:
• Develop, execute, and manage paid media campaigns across various platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads, Tiktok Ads) to achieve client objectives and KPIs.
• Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments.
• Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements.
• Regularly monitor budgets to optimize ROI and achieve predefined KPIs, such as CTR, CPL, and ROAS.
• Create and test compelling ad copy and landing pages to improve click-through rates, conversion rates, and user experience.
• Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns.
• Effectively communicate campaign performance, insights, and recommendations to team members.
• Stay current with industry trends, platform updates, and best practices to improve campaign strategies and performance continuously.
• Continuously seek opportunities for professional development to enhance skills and stay ahead in the rapidly evolving digital advertising landscape.

Qualifications:
• 1-2 years of experience in marketing, advertising, or managing Social Media Ad Accounts including Facebook and Instagram.
• Experience with paid search tools (Google Ads, YouTube, etc.).
• Experience with social media ad platforms (Facebook, Instagram, LinkedIn, TikTok).
• Detail-oriented and self-motivated in a hybrid work capacity.
• Skilled at putting metrics in place and evaluating them regularly.
• Ability to deploy effective lead nurturing campaign strategies.
• Proficient in post-campaign analysis to determine performance and ROI.
• Expertise in communication via various channels including phone, email, webinar, and face-to-face meetings.
• Familiarity with Google Analytics, Google Ads, and other relevant tools preferred.

Additional Benefits:
Flexible work schedules
Opportunity for growth and advancement within the company
8 weeks vacation
Medical/Dental/Vision Insurance
401k with Match
Company Trips and Outings

Work Environment:
We have a laid-back, casual, work environment.