Paid Media Specialist
Pay Rate/Range: $48.00 to $60.00
Hours: 8:00 a.m. to 5:00 p.m.
Location: Remote
Duration: 11 months
Can be in office, hybrid or remote, but must reside in US.
Key Responsibilities
- Develop and execute digital strategy for paid media campaigns (search, display, social) across enterprise and mid-market segments.
- Own the full funnel of paid media for one product line—from strategy to measurable outcomes (KPIs, ROI, etc.).
- Drive growth through user acquisition and upsell campaigns; optimize performance throughout the customer journey.
- Manage and optimize paid media budgets across channels for maximum return on investment.
- Implement tracking systems and analyze campaign performance, providing actionable insights and regular reports to leadership.
- Monitor industry trends, platforms, and innovations to maintain cutting-edge campaign execution.
- Identify and test growth opportunities through hypothesis-driven experimentation and data analysis.
- Collaborate with field marketing, product marketing, and sales to execute regional media campaigns aligned with company revenue targets.
- Create bottom-up growth forecasts per channel, ensuring alignment with broader marketing and business objectives.
Education and Experience Requirements
Required:
- Bachelor’s degree (4-year)
- Minimum 3 years of experience managing paid media campaigns
- Experience in paid search, paid social, and display advertising focused on lead generation and acquisition
- Proficiency with marketing analytics and reporting/BI tools
- Strong understanding of performance metrics and conversion tracking
- Proven ability to work cross-functionally in a matrixed organization
- Exceptional project management and communication skills
Preferred:
- In-house experience in the cybersecurity industry
- Experience running multi-channel, full-funnel campaigns
- Knowledge of the buyer’s journey and audience personas
- Ability to influence and collaborate with internal stakeholders (product marketing, finance, sourcing)
- Strong grasp of marketing tech stack tools and digital technology landscape
Benefits (employee contribution):
- Health insurance
- Health savings account
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Life insurance
- Retirement plan
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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