"We are seeking a creative, data-driven, and results-oriented Paid Media Specialist to join our growing marketing team. Installed Building Products is the premier installation contractor for insulation in residential and commercial buildings, with over 10,000 employees serving more than 250 locations nationwide. Our commitment to quality and dedication to providing unparalleled service every day is shared by every IBP employee, from our branches across the country to our regional offices and our corporate office in Columbus, Ohio. Core Responsibilities Create, manage, and optimize paid campaigns that drive qualified visitors to client websites across Google search, display, social, etc. Conduct keyword research and create and refine lists of targeted search terms Establish bidding strategies based on business goals and targets Create and test ad copy, continually optimizing as necessary Analyze the performance of your PPC campaigns on a cost-per-lead basis and adjust strategies accordingly Continually analyze competitors’ strategies Monthly PPC performance reporting Required Qualifications 3-5 years Paid Media/PPC management experience Google AdWords certification Experience with Google Analytics and Google Tag Manager Excellent analytical and reporting skills Extreme attention to detail, Strong communication and teamwork skills Ability to interface and engage with clients as necessary Strong work ethic and a "do whatever it takes to get the job done" attitude Exemplary organization and time management skills with the ability to handle several projects/clients simultaneously Bonus Skills Strong understanding of performance marketing, conversion tracking, and user behavior Innovative, proactive, and entrepreneurial approach Proven ability to function seamlessly within a team Physical Demands The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Must be able to drive a car and lift light to moderate weight. Benefits: Medical, dental, and vision coverage Company Paid Life Insurance Longevity Stock Program IBP Foundation Scholarship opportunities Paid vacation and holidays Employee Financial Assistance Program Opportunities for growth and advancement. 401(K) (Pre-Tax and Post-Tax) Roth 401(k) with company matching Supplemental Insurance (Short- and Long-Term disability, hospital indemnity, accident, critical illness, supplemental life insurance EEO Statement IBP is an equal-opportunity employer."