Job Description

The Sr. Manager of Paid Media will be responsible for managing external agencies who develop paid media programs for WellStreet's brands in each market. This individual will closely collaborate with the Director of Brand Strategy and Regional Growth, as well as other members of the marketing team and external agencies.

The primary responsibilities of this role include:

• Working with external agency partners to plan, develop, and implement comprehensive paid media strategies that drive patient acquisition and conversion across multiple channels.
• Managing day-to-day execution of SEM and other paid media strategy across all markets.
• Monitoring and analyzing paid media KPIs to measure performance, report regularly, and identify areas for improvement.