Paid Media Specialist

About Us We imagine the new. Inspire the next. And use the power of our creativity to help build up those around us. At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves. We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves. We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to Allison. Overview The Paid Media Specialist will oversee campaign execution for Client’s paid marketing efforts, particularly Social, Search, and Vendor management for traditional media buying. A full range of paid experience is a plus. The ideal candidate should be able to contribute to and guide media strategy and be comfortable working daily within paid media platforms. Passion, accountability, and an exceptional attention to detail are essential. This role will be a critical link between managing client and campaign objectives and driving disciplined cross-functional program management efficiently. They will play a pivotal role in planning campaigns that require multiple touch points – creative, content, digital, paid media. This person will support an Account Manager/Director/VP from messaging to tactical programming with a holistic view of how each function is integrated, understanding key dependencies and orchestrating those needs against a master schedule. This is a fundamental position with a focus on integration, creativity, and execution. This person will be embedded on our integrated accounts, contribute to other accounts as needed, and drive programming and represent our integrated vision to both existing and prospective clients. Responsibilities • Help execute and oversee day-to-day project management functions and processes within assigned accounts and assume the primary project management role internally and in client meetings • Implement campaigns and monitor metrics to maximize performance • Ensure that clear, concise direction and workflows are established for all account initiatives • Gain thorough insight into the Client’s business and industry and provide clients with unsolicited, team-generated ideas on improving efficiencies on how a campaign is managed • Articulate, experienced and well-versed in existing or emerging digital, social, influencer and traditional channels and platforms • Maintain a strong sense of teamwork and collaboration within agency team members • Drive the lifecycle of the media planning/buying and implementation process • A contributor in new business pitches • Well versed in creative campaign management • Accountable to financial of owned projects, from scopes to budget tracking Qualifications • Comfortable in a dynamic, fast-paced work environment • Is a motivated self-starter with an entrepreneurial spirit • Knows when to ask for help and when to lead • Is a creative problem solver and undaunted by challenges • Has excellent oral and written communications skills • Has associate level of experience working with paid media • Is a deep believer in the philosophy of integrated marketing solutions driving the most valuable activity among a clients customers and communities • Must have account executive and/or pm experience, particularly working in platform on paid search and paid social Benefits • Hybrid work environment with home and office schedule (2+ days in office per week) and work from anywhere weeks • Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance) • Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays) • Four-week sabbatical every five years of employment • Exceptional parental leave benefits • Global mentorship and networking programs • Monthly cell phone reimbursement • 401k savings and employee stock purchase plan • Volunteer hours (20 hours annually) for designated non-profit partner and personal choice • Globally driven IDE+A initiatives (Employee Advocacy Groups, Multicultural Center of Excellence) • Career growth opportunities, such as Allison University (multi-day customized trainings for each level) Equal Opportunities At Allison, we’re different by design. Our founding vision was to create a positive and entrepreneurial environment where talented people thrive – and creativity-killing bureaucracy… doesn’t. We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer. In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $65k - $100k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location. In addition to medical, dental and vision coverage, we offer a generous unlimited PTO plan, 401k program and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven IDE+A initiatives, wellness days, summer Fridays and learning and development programs for our employees. #associate