Job Title: Organic Social Media & Brand Partnerships
Location: Remote (with some travel required)
About the Company
- A fast-growing DTC e-commerce company with a portfolio of brands dedicated to delivering high-quality products that enhance customers' well-being. Seeking a strategic, results-driven leader to develop and scale organic social media, online community engagement, influencer/affiliate marketing, and brand partnership initiatives.
Role Overview
- The Head of Social Media & Brand Partnerships will drive organic brand presence, grow online communities, and establish high-impact partnerships with influencers, affiliates, content creators, media partners, and other brands. This role blends strategic leadership with hands-on execution to ensure the brand remains culturally relevant, community-driven, and revenue-generating.
- The role involves developing and executing full-funnel organic marketing strategies, collaborating with content creators, negotiating partnerships, and overseeing influencer-driven sales initiatives. The candidate will also manage Social Media Assistants, with team growth expected over time to support execution.
- This position will collaborate closely with leaders responsible for social commerce strategies (TikTok Shop, Instagram Shop) and community growth across different platforms, demographics, and regions.
Key Responsibilities
Organic Social Media Strategy & Execution
- Develop and execute a data-driven organic social media strategy aligned with business goals.
- Oversee content ideation, creation, and publishing across Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms.
- Maintain a content calendar with engaging, platform-specific content that drives brand awareness, engagement, and conversions.
- Lead community management, ensuring strong engagement and timely responses.
- Leverage user-generated content (UGC) and brand storytelling to enhance authenticity and customer trust.
- Identify and capitalize on trends, viral moments, and cultural conversations to maximize organic reach.
- Work cross-functionally with email, SMS, paid media, and product teams to ensure cohesive messaging.
- Manage and mentor the Social Media Assistant and Community Manager, providing strategic direction and support.
Influencer, Affiliate & Ambassador Marketing
- Develop and scale a high-performing influencer, affiliate, and ambassador marketing program.
- Identify, recruit, and manage influencers, affiliates, and brand ambassadors, focusing on creator-led campaigns.
- Oversee negotiations, contracts, and performance tracking to maximize ROI from influencer collaborations.
- Establish long-term partnerships with high-impact influencers and industry thought leaders.
- Launch and oversee UGC and social selling initiatives, leveraging influencer content for paid ads and email/SMS campaigns.
- Use tracking tools to analyze influencer and affiliate-driven revenue, optimizing based on data insights.