Job Summary:
We are seeking a results-oriented Digital Marketing Specialist to lead the development and execution of a paid marketing strategy designed to drive e-commerce sales. In this role, you will manage and optimize paid advertising campaigns across multiple platforms, leveraging data-driven insights to maximize ROI and support revenue growth. The ideal candidate has a strong background in paid media, analytics, and e-commerce and thrives in a fast-paced, performance-driven environment.
Key Responsibilities:
- Paid Advertising Campaign Management:
- Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok, Pinterest, and others to drive online sales.
- Conduct audience targeting, keyword research, and ad placement strategies to ensure maximum visibility and conversion rates.
- Budget Management:
- Allocate and manage paid media budgets to achieve defined sales and ROI targets.
- Monitor daily spend and campaign performance to adjust bids and strategies in real time.
- Performance Optimization:
- Continuously test ad creative, copy, and landing pages to enhance campaign performance.
- Leverage A/B testing and multivariate experiments to refine approaches.
- Analytics and Reporting:
- Analyze campaign performance metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics, Looker Studio, and platform-specific dashboards.
- Provide actionable insights and regular performance reports to stakeholders, showcasing campaign effectiveness and opportunities for growth.
- Collaboration and Strategy Development:
- Partner with creative, product, and content teams to create compelling ad creatives and landing pages optimized for conversions.
- Contribute to the overarching digital marketing strategy, ensuring alignment with business objectives and e-commerce goals.
- Market Research and Trend Analysis:
- Stay updated on industry trends, competitor strategies, and platform updates to identify new growth opportunities.
- Experiment with emerging advertising channels and technologies to stay ahead of the curve.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce.
- Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads.
- Strong analytical skills with experience using Google Analytics and other data tools.
- Demonstrated success in meeting or exceeding e-commerce sales and ROAS targets through paid advertising.
- Knowledge of customer acquisition funnels and e-commerce best practices.
- Excellent organizational skills and ability to manage multiple campaigns simultaneously.
- Experience with e-commerce platforms like Shopify.
- Familiarity with advanced audience segmentation techniques and remarketing strategies.
- Knowledge of affiliate marketing and influencer partnerships.
- Basic understanding of SEO and organic marketing as complementary strategies.
What We Offer:
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health insurance and retirement plans.
- Professional development opportunities and access to industry-leading tools.
- Wellness perks, including gym memberships and discounts on products and services.