Assistant Director, Paid Media Strategist

The opportunity to build a career as unique as you are is waiting at EY. With a global scale, inclusive culture, and technology, you'll have the chance to become the best version of yourself. We're counting on your unique voice and perspective to help us become even better.

As a strategist on our paid media team, you will play a key role in leading and activating key areas of EY's US paid media strategy. Specifically, you will be part of a center of excellence that helps raise awareness of the firm's experience in solving complex issues across sectors and service lines through paid media.

You will work closely with marketing teams from across EY's lines of business to develop and execute paid media strategies that support marketing plans and objectives. This includes providing guidance on development and execution of strategic plans, measurement and performance reporting, training, and agency management.

Key Responsibilities:

• Lead performance media strategy, planning, and execution across multiple lines of business including sectors, service lines, alliances, Employer Brand, Entrepreneurship, and Region teams.
• Act as strategic paid media advisor and thought partner to internal marketing stakeholders, teaming with them to craft, execute, and optimize paid media strategies across various digital platforms, aligned to their overall marketing plans and objectives.
• Conduct intake and strategy/media briefing development for all new campaigns.
• Guide marketing stakeholders in identification of media objectives and work with agencies and media buyers to provide strategic guidance on the right activation to meet that objective.
• Drive connectivity and alignment between performance media campaigns and brand/custom content activations.
• Ongoing oversight and management of campaign execution and performance with media agency and/or media buyer and marketing stakeholders.
• Ensure that all paid media initiatives align with the company's overall marketing objectives and deliver measurable results.
• Lead performance media agency relationship.
• Serve as the primary point of contact for external performance media agency, ensuring clear communication, alignment on goals, timelines, and expectations.
• Provide guidance on strategic priorities, creative direction, and campaign optimization.
• Conduct regular performance ...

Skills and Attributes for Success:

• Understanding of advanced paid and digital media principles, channels, and creative, as well as the broader marketing funnel and how paid media drives marketing objectives.
• Strong executive presence and demonstrated ability to interface with senior stakeholders, providing strategic guidance on paid media activities in support of their business goals.
• Understanding of EY's business and services/solutions to recommend the most impactful campaign approaches.
• Ability to effectively manage multiple concurrent initiatives.
• Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders.
• Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects.
• Efficient time management and prioritization skills with ability to create time-sensitive material for stakeholders (internal and external) and manage programs in a fast-paced environment.
• Responsibility to adhere to internal reporting requirements and risk management protocols.
• Adept at working independently as well as within virtual teams.
• Strong leadership skills to coach and develop junior level team members.

To Qualify for the Role:

• Minimum of 7-8 plus years of marketing and communications experience, with at least 5 years focused in performance media.
• Bachelor's degree, preferably with a marketing or communications major or equivalent experience; MBA is a plus.

What We Offer:

We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96,300 to $196,400. The salary range for New York City Metro Area, Washington State, and California (excluding Sacramento) is $120,400 to $204,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography.

Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.

Success as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.

Transformative leadership: We'll give you the insights, coaching, and confidence to be the leader the world needs.

Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people, and society and build trust in the capital markets.