EY is hiring: Paid Media Strategist, Assistant Director in Frankfort

Content Summary: Paid Media Strategist, Assistant Director at Frankfort, for EY

At EY, you will have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we are counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all. The exceptional EY experience. It's yours to build.

As a strategist on EY’s paid media team, you will help lead and activate key areas of EY’s US paid media strategy. Specifically, you will be part of a center of excellence that helps raise awareness of the firm’s experience in solving complex issues across sectors and service lines through paid media. This role will report to the US Brand and Media Leader, have a US-wide scope and will be expected to collaborate closely with our line of business marketing teams as well as our global and Americas centers.

You will be expected to work closely with marketing teams from across EY’s lines of business to develop and execute paid media strategies that support marketing plans and objectives. You will be responsible for a wide range of digital marketing activities, including providing guidance on development and execution of strategic plans, measurement and performance reporting, training, and agency management.

Key responsibilities

Lead performance media strategy, planning and execution across multiple lines of business including sectors, service lines, alliances, Employer Brand, Entrepreneurship and Region teams
Act as strategic paid media advisor and thought partner to internal marketing stakeholders, team with them to craft, execute, and optimize paid media strategies across various digital platforms, aligned to their overall marketing plans and objectives
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Skills and attributes for success

Understanding of advanced paid and digital media principles, channels and creative, as well as the broader marketing funnel and how paid media drives marketing objectives
Strong executive presence and demonstrated ability to interface with senior stakeholders, providing strategic guidance on paid media activities in support of their business goals
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To qualify for the role, you must have

Minimum of 7-8 plus years of marketing and communications experience, with at least 5 years focused in performance media
Bachelor’s degree, preferably with a marketing or communications major or equivalent experience, MBA is a plus

What we offer

We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96,300 to $196,400.

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