Paid Media Strategist, Assistant Director

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all. The exceptional EY experience. It’s yours to build. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. Assistant Director | Paid Media strategist As a strategist on EY’s paid media team, you will help lead and activate key areas of EY’s US paid media strategy. Specifically, you will be part of a center of excellence that helps raise awareness of the firm’s experience in solving complex issues across sectors and service lines through paid media. This role will report to the US Brand and Media Leader, have a US-wide scope, and will be expected to collaborate closely with our line of business marketing teams as well as our global and Americas centers. You will be expected to work closely with marketing teams from across EY’s lines of business to develop and execute paid media strategies that support marketing plans and objectives. You will be responsible for a wide range of digital marketing activities, including providing guidance on development and execution of strategic plans, measurement and performance reporting, training, and agency management. You will be expected to work as part of a team that collaborates with the sector, practice, industry and other firm leaders to develop market-facing initiatives that help drive EY’s overall strategy around key business issues our clients face. Key Responsibilities

Lead performance media strategy, planning, and execution across multiple lines of business including sectors, service lines, alliances, Employer Brand, Entrepreneurship and Region teams
Act as a strategic paid media advisor and thought partner to internal marketing stakeholders, team with them to craft, execute, and optimize paid media strategies across various digital platforms, aligned to their overall marketing plans and objectives
Conduct intake and strategy / media briefing development for all new campaigns
Guide marketing stakeholders in identification of media objectives and work with agencies and media buyers to provide strategic guidance on the right activation to meet that objective
Drive connectivity and alignment between performance media campaigns and brand/custom content activations
Ongoing oversight and management of campaign execution and performance with media agency and/or media buyer and marketing stakeholders
Ensure that all paid media initiatives align with the company’s overall marketing objectives and deliver measurable results
Lead performance media agency relationship
Serve as the primary point of contact for external performance media agency, ensuring clear communication, alignment on goals, timelines, and expectations, and adherence to ways of working, SLAs and quality/consistency of service
Provide guidance on strategic priorities, creative direction, and campaign optimization
Conduct regular performance reviews with the agency to assess results and adjust strategies as needed to meet KPIs
Ongoing project tracking and management
Oversee campaign execution and reporting conducted by agencies and COE
Develop, manage and execute an insights-led approach to measurement and reporting driving overall paid media measurement approach working with the analytics team
Serve as a strategic media insights lead to the marketing teams, taking ownership of the insights generated from performance data and leading reporting calls
Define roles and responsibilities/points of collaboration with agencies and analytics team
Oversee ad operations (i.e. brand safety lists)
Managing direct buying strategy and execution
Where appropriate, initiate direct relationships with vendors and publishers, driving RFPs, response to brief, media recommendations, campaign execution
Act as media supervisor for all direct campaigns
Lead paid media enablement with marketing teams
Conduct monthly office hours as a venue to share key learnings and training opportunities for marketers on new paid media trends and best practices
Stay up to date with the latest trends, tools, and best practices in paid media, creative and digital marketing
Leverage industry insights to refine strategies and adopt new approaches to drive performance improvements.
Work with internal operations teams to ensure accurate forecasting, tracking, and reporting of paid media spend and budget allocations

Skills And Attributes For Success

Understanding of advanced paid and digital media principles, channels, and creative, as well as the broader marketing funnel and how paid media drives marketing objectives
Strong executive presence and demonstrated ability to interface with senior stakeholders, providing strategic guidance on paid media activities in support of their business goals
Understanding of EY’s business and services/solutions to recommend the most impactful campaign approaches
Ability to effectively manage multiple concurrent initiatives
Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders
Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects
Efficient time management and prioritization skills with the ability to create time-sensitive material for stakeholders (internal and external) and manage programs in a fast-paced environment
Responsibility to adhere to internal reporting requirements and risk management protocols
Adept at working independently as well as within virtual teams
Strong leadership skills to coach and develop junior-level team members

To qualify for the role, you must have

Minimum of 7-8 plus years of marketing and communications experience, with at least 5 years focused on performance media
Bachelor’s degree, preferably with a marketing or communications major or equivalent experience, MBA is a plus

What We Offer

Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY accepts applications for this position on an ongoing basis. If you can demonstrate that you meet the criteria above, please contact us as soon as possible. EY exists to build a better working world, helping to create long-term value for clients, people, and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams