Job Overview

We are seeking an experienced Social Advertising Lead to spearhead our paid social and display advertising efforts in the Home Services vertical. This role requires a strong background in developing and executing effective paid social and display campaigns that drive revenue and profit.

Responsibilities

• Multi-Channel Strategy Development
• Develop and implement multi-channel marketing strategies for paid social and display advertising, driving growth and profitability in the Home Services vertical.
• Define clear objectives, tactics, and KPIs tailored to lead generation campaigns.
• Innovate and execute high-impact strategies across platforms like Facebook, Instagram, TikTok, YouTube, and native ads.
• Paid Media Campaign Management
• Lead the day-to-day management, measurement, and optimization of paid social and display campaigns to improve lead volume, lead quality, and profitability.
• Set and manage channel-specific paid media goals and budgets, ensuring efficient use of resources.
• Ensure proper setup and management of link tracking, conversion pixels, and attribution models to accurately assess campaign performance.
• Creative Collaboration
• Partner with product and creative teams to develop compelling, on-brand creative assets and messaging using AI tools like Runway.
• Work with cross-functional teams to find synergies across various digital marketing channels.
• Stay informed on marketing trends and identify opportunities for innovation and growth in existing and new channels.
• Data-Driven Insights
• Analyze campaign performance using tools such as Google Analytics, Tableau, and Excel.
• Generate detailed reports, effectively communicating results, insights, and actionable recommendations to stakeholders.
• Maintain a high degree of curiosity and creativity in data-driven decision-making.