Job Overview

As a Paid Media Director at Four Winds Health, you will be responsible for developing and executing a comprehensive paid media strategy to drive patient acquisition and conversion across multiple channels.

You will work closely with the VP of Marketing to develop and execute a customer acquisition strategy with measurable performance that grows the business.

The ideal candidate will have a proven track record of delivering marketing wins through measurable paid and owned media and will be able to synthesize large chunks of complex data into simple summaries and provide insights for improved performance.

Key Responsibilities:

• Develop and execute a comprehensive paid media strategy to drive patient acquisition and conversion across multiple channels.
• Manage day-to-day execution of SEM and other paid media strategies across all markets.
• Monitor and analyze paid media KPIs to measure performance, report on it regularly, and identify areas for improvement.
• Collaborate with the paid media agency on paid media strategy, website strategy, and performance, as well as all relevant online channels impacting site performance and driving traffic to our urgent care centers.
• Oversee website performance, ensuring optimization, tracking, and measurement, application of best practices, and managing compliance.
• Liaise with the Brand Marketing team on any website content updates.
• Lead the conversion strategy by working with agencies to optimize website landing pages that improve user experience, increase conversion rates, and drive patient engagement.
• Partner with the Marketing Analyst to gain insights from SEM performance data and its relationship to website traffic and conversions to visits in clinics.
• Oversee regular research by external agencies, reviewing and utilizing market trends and competitor activity data to keep us ahead of the curve.
• Collaborate with the Director of Brand Strategy and Regional Growth, and the rest of the marketing team, to execute a robust marketing calendar informing the campaign plan across various media.
• Provide monthly reporting and metrics on efforts to effectively track ROI of paid media efforts.
• Be the subject matter expert on paid media and represent marketing as needed in both internal and JV meetings.

Qualifications:

• Bachelor's degree in marketing or a related field.
• 5+ years of marketing experience.
• At least 4-5 years of paid media management experience.
• Proven track record of delivering marketing wins through measurable paid and owned media.
• Strong understanding of SEM & PPC, and how SEO, content marketing, email, and social media all play together.
• In-depth experience and passion for digital marketing while being well-versed in current trends and capabilities on each platform.
• Understanding of external digital campaigns driving traffic to and converting on owned channels is extremely important.
• Deep knowledge of tracking and measurement in digital marketing is a must.
• Successful history in managing paid media campaigns.
• Budget development and management for a paid media mix strategy.
• Prior experience working closely with paid media agency partners and web developers.
• A team player who can build strong relationships both internally and externally.
• Ability to synthesize large chunks of complex data into simple summaries and provide insights for improved performance.
• Excellent problem-solving and analytical skills.
• Excellent project management, presentation, and communication skills.

Preferred Qualifications:

• Certifications in Google Ads, Google Analytics, and other relevant digital marketing areas.
• Multi-media planning and buying experience.
• Multi-unit retail or retail health experience a plus.