Content Summary: Paid Media Buyer at Oxnard, for TelyRx, LLC
A company is looking for a Paid Media Buyer to lead its digital advertising strategy across various platforms.
Key Responsibilities:
- Plan, execute, and optimize campaigns on OTT and CTV platforms
- Manage and oversee all digital paid ad accounts, ensuring data-driven decisions that maximize ROI
- Leverage analytics tools to track and improve campaign performance while collaborating with the marketing team
Required Qualifications:
- Proven experience in paid media buying, particularly in OTT and CTV platforms
- Strong background in paid search advertising (Google Ads, Bing Ads, etc.)
- Exceptional analytical skills with experience in tools like Google Analytics or Tableau
- Ability to manage multiple campaigns across different platforms while meeting deadlines
- Familiarity with performance-based marketing metrics such as ROAS, CPA, and CTR