"A company is looking for a Paid Media Analyst to support their Growth Marketing team in driving paid traffic and optimizing brand visibility.
Key Responsibilities
- Assist in the setup and management of paid media campaigns across various platforms
- Track and analyze key campaign performance metrics and report on KPIs
- Execute A/B testing in campaigns and on landing pages in collaboration with the product team
Required Qualifications and Education
- Minimum 2 years of relevant experience
- Bachelor's degree in Marketing, Communication, or a related field
- Knowledge of Google Ads, Bing Ads, and/or Meta Ads
- In-depth MS Excel knowledge including pivot tables and VLOOKUPs
- Experience with Tableau, Looker, or other data visualization tools is a plus