Modifly is looking for a creative and analytical full-time Senior Paid Media Manager to join our team in San Diego, CA. With experience and passion for performance marketing and digital marketing strategy, the Paid Media Manager will execute campaign strategies, funnel builds and ongoing optimizations within the ads platforms, manage client budgets, work on account analysis and reporting in order to contribute to strategy. This role will own their own accounts in addition to directly supporting the paid media leadership team. The Paid Media Manager will work with the Modifly account team to formulate strategic action plans for each client. Additionally, this position will have the opportunity to collaborate with the contractor creative team, putting your personal touches on clients ads.

The ideal Senior Paid Media Manager candidate is creatively-minded and performance-driven; a strong collaborator, and an all-around figure-it-out-er. Applicants should have an understanding of paid search and social advertising, e-commerce/DTC/BTB marketing, a creative awareness of the social media advertising field, an understanding of email & SMS marketing and an aptitude for analyzing data and identifying performance trends. Past experience in developing marketing creative (e.g. authoring or overseeing marketing copy or visuals) and working directly with Google Advertising platforms and Facebook Ads Manager is a requirement. Working within Pinterest, LinkedIn, TikTok, Snapchat, Reddit, & Bing is a plus.

Responsibilities

• Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
• Help determine client benchmarking and implement optimizations to hit client KPI's in the quickest time possible through owned channels
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Requirements

• 5-7 years of experience in media buying
• Understanding and appreciation for an entrepreneurial environment and the resilience needed in order to be successful
• ...

Additional Information

• Office space located at 655 W Broadway, San Diego, CA 92101
• Full-time with structured hybrid in-office/remote schedule
• Full benefits (healthcare kicks in day 1 of employment)$80,000 - $100,000 a yearBased on experience

ABOUT MODIFLY

Who and Where We Are:

We are a diverse team of strategist, media buyer, creative, operations, account and data collaborators spread out all over the United States with a shared goal.

What We Do:

We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.

How Long We've Been Doing It:

We've been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.

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Why We Do It:

Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.