About the Role
We are seeking an experienced Digital Marketing Strategist to lead our online paid media efforts. The ideal candidate will have a strong background in digital marketing strategy and execution, with a proven track record of driving business growth and revenue.
Responsibilities
- Strategic Campaign Development
- Develop and execute strategic plans for digital marketing campaigns, leveraging expertise in online paid media and analytics.
- Partner with cross-functional teams to identify and capitalize on new business opportunities and revenue streams.
- Collaborate with creative and client strategy teams to develop and up-sell work to clients, driving incremental revenue growth.
Media Planning & Buying
- Serve as a subject matter expert on digital marketing strategies and tactics within the agency and for our clients.
- Orchestrate research and strategy formation across multi-disciplinary teams, including social, content, and creative teams.
- Play a leading role in discovering and articulating differentiating customer insights, translating them into strategic and creative platforms.
- Audit existing media plans and develop new strategies for maximum effectiveness.
Reporting & Data Analysis
- Create and present reporting presentations for review and discussion with client strategy team and clients.
- Develop, direct, and evaluate quantitative and qualitative research that answers key questions and provides insight for the client.
- Deliver meaningful reports to the client, internal team, and leadership to show successes and opportunities for growth.
Team Collaboration & Professional Growth
- Partner with cross-functional teams to achieve shared goals and objectives.
- Recommend training and educational opportunities for the team, ensuring ongoing professional development.
Performance Metrics & Evaluation
- Actionable insights delivered for all managed clients on a monthly basis.
- Influence same-client revenue growth based on consistent actionable insights.
- Incremental client revenue derived from marketing plans, and new client media, digital, and reporting revenue streams.