Position Type: Contractor (Duration of contract based on client engagement)

Overview: We are seeking a detail-oriented Paid Search Media Analyst to manage and optimize Google Ads campaigns for a major client in the Medical Services space. The ideal candidate will focus on implementing high-impact strategies to drive results, improve ROI, and refine campaign performance. This role involves hands-on account management, strategic analysis, and collaboration with account leads to align with client objectives.

Responsibilities:

• Manage Google Ads campaigns, including branded and non-branded search efforts.
• Execute and monitor assigned account strategies, such as restructuring ad groups, refining geo-targeting, and enhancing ad copy.
• Perform search term mining using N-Gram Analysis to identify opportunities and mitigate inefficiencies.
• Optimize campaigns by applying call extensions and localized ad copy to increase engagement and conversions.
• Conduct A/B testing on ad variations to identify top-performing elements.
• Monitor and adjust bid strategies, such as tROAS and value-based bidding, for improved performance.
• Collaborate with account leads to align campaigns with client goals and priorities.
• Use dynamic UTMs for performance tracking and campaign refinement.
• Analyze and report on key performance metrics, including CTR, CPA, and ROAS.
• Ensure all campaigns adhere to compliance guidelines and best practices.

Qualifications:

• Must be located in North America to sync with client and team time zones.
• Proven experience managing Google Ads campaigns with a focus on search advertising.
• Strong analytical skills and proficiency in tools like Google Ads Editor, Google Analytics, and Excel.
• Familiarity with N-Gram Analysis, bid strategies, and ad variation testing.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Familiarity with dynamic UTM tracking.
• Strong communication skills for cross-functional collaboration.
• Understanding of compliance considerations in the Medical Services industry is a plus.
• Meta Ads experience is a plus.

Compensation: We offer competitive rates commensurate with experience and the demands of the role.