Role: Paid Media Manager
Pay-Per-Click (PPC Specialist)
Location: [Milwaukee, WI/Hybrid]
This is a hybrid role, with the expectation of a minimum of two days per week in the office at our Wauwatosa, WI location.
Reports to: Director of Paid Media
Role Summary:
The Paid Media Manager is responsible for developing and executing comprehensive, data-driven digital advertising strategies and campaigns across multiple channels, including search, display, shopping, social, video, and programmatic.
Core Responsibilities:
Campaign Management
- Create campaigns, ad sets, and creatives across the full funnel on various platforms and objectives.
- Manage all aspects of daily optimization for all active campaigns (budgets, bid strategies, targeting, structure, creatives, etc.).
- Utilize & maintain tools to improve ad ops.
Testing & Learning
- Relentlessly test settings, features, campaign types, structures, formats, audiences, bidding to drive improved outcomes.
- Use performance, platform, and user journey insights to drive recommendations and novel concepts for testing.
- Consistently and independently dedicate effort to learning, growth & credentials to improve capabilities and effectiveness.
Analysis & Reporting
- Conduct thorough analyses of PPC campaign performance analytics and draft reporting with outcomes, insights, trends and recommended next steps.
- Integrate and interpret various data sources to get more holistic perspectives on targeting, creative and campaign structure opportunities.
Platform Strategy
- Deeply understand platform campaign types, media, formats, objectives, bidding, and other mechanics influencing results.
- Develop in-platform campaign strategies to achieve client goals and business objectives.
- Consistently apply principles & mental models to drive selection and methodology choices.
Client Communication
- Triage and escalate inbound communications to provide an excellent customer experience.
- Provide written & verbal responses to inbound communications in area(s) of expertise.
- Contribute to client meetings in area(s) of expertise, providing insight and recommendations.
Qualifications:
- 3-5 years of hands-on experience with self-serve campaigns, preferably in an agency setting
- Passion for PPC with a desire to be in accounts as a primary role
- Experience managing 4-5 figure monthly budgets across platforms in multiple accounts with successful outcomes
- Experience with lead generation & eCommerce brands
- Experience across platforms, with depth in 2 or more: Google Ads, Meta Ads
- Microsoft Ads, Programmatic Ads, Amazon Ads, TikTok Ads, Snap Ads, Pinterest Ads, LinkedIn Ads, Marketplace, Criteo, StackAdapt, etc.
- Experience across campaign types, especially Performance Max, Demand Gen, Search, Shopping, Display, Video, Awareness, Engagement, Traffic, Sales, etc)
- Regularly utilizing AI to enhance workflows
- Experience in analysis and reporting with Google Analytics 4, Looker Studio, Google Sheets, and other reporting/visualization tools
- Strategic, systems & principles-based thinker with the ability to develop and execute innovative PPC strategies.
- Excellent oral and written communication skills.
- College education in a relevant field or equivalent experience.
Benefits:
- Target Compensation: $60,000 - $84,000+ annually including competitive base, bonus & 401k match
- Competitive paid time off & holiday benefits
- Company-provided laptop
- Professional development resources (courses, conferences, coaching, training, education)
- 401k with 5% safe harbor company match
About Us:
We are a growing, independent SEM agency of elite digital marketers dedicated to the craft and on a mission to provide excellent results for our clients. We believe in customer obsession, leadership, first principles, long-term thinking, deep work and innovation. We are relentless in our pursuit of growth for ourselves and our clients, and looking forward to welcoming a new team member who will raise the bar for all of us!