Paid Media Specialist (Google & Meta Ads) for Yacht Charter Business

Hi there!

We are a trusted name in the yacht charter industry, offering exceptional luxury experiences in the Caribbean, Mediterranean, and other stunning destinations worldwide. Since 1983, we have been committed to providing personalized, hassle-free yacht charters for discerning clients. As we continue to expand, we are looking for a talented Paid Media Specialist to manage and optimize our Google and Meta (Facebook/Instagram) ad campaigns.

This role will help drive targeted traffic to our website and increase charter inquiries by executing and managing high-performing paid media campaigns. We are seeking a data-driven expert with extensive experience in paid media to help us achieve our business objectives and grow our online presence.

Business Objectives:

Increase qualified traffic to our website through strategic paid media campaigns.
Optimize Google Ads and Meta Ads campaigns to generate more charter inquiries and conversions.
Help improve our return on ad spend (ROAS) by continuously optimizing and refining campaigns.
Assist in expanding brand awareness and driving demand for luxury yacht charters across multiple global regions.

Must-Have Qualifications & Experience:

Proven experience running successful Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram) ad campaigns for luxury or high-end brands, preferably in the travel or hospitality industry.
Strong understanding of campaign optimization techniques, including A/B testing, bidding strategies, audience segmentation, and ad creatives.
Proficient in using Google Ads Manager, Google Analytics, Meta Business Manager, and other paid media tools.
Experience working with conversion tracking, remarketing, and retargeting strategies.
In-depth knowledge of paid social strategies and ad creative optimization on Meta platforms.
Ability to analyze and report on ad performance, making data-driven decisions to improve results.
Familiarity with the yacht charter industry or luxury travel markets is a plus.

Expectations:

Develop, launch, and optimize paid media campaigns (Google Ads and Meta Ads) with the goal of driving qualified traffic and increasing inquiries for yacht charters.
Conduct ongoing keyword research, audience targeting, and competitor analysis to ensure ads are reaching the right audience.
Monitor and manage budgets, ensuring efficient spend allocation and performance tracking.
Collaborate with the marketing and content teams to create compelling ad creatives, landing pages, and offers.
Provide regular performance reports, insights, and recommendations to optimize campaigns.
Stay up-to-date on the latest trends and best practices in Google and Meta advertising.

Communication Expectations:

Must be available to work and communicate via Slack Monday - Friday 9AM EST - 5PM EST.
Communication is crucial to the success of our team, so we require timely and clear communication. This schedule is non-negotiable.

FLUENT English, both written and verbal, is required for seamless communication and reporting.

To Apply: Please submit examples from previous similar client work or projects where you have successfully managed paid media campaigns (Google Ads, Meta Ads) in the luxury, travel, or hospitality industries. Highlight any campaigns that resulted in measurable improvements in traffic and/or leads/conversions.

Compensation: Hourly rate to be discussed based on experience.

We are excited to find a skilled Paid Media Specialist to join our team and help us achieve our digital marketing goals. If you are a results-oriented professional with a passion for paid media, we want to hear from you!

Note: Only applicants who are willing to work within the above specified working hours and communication guidelines will be considered : )