Description

Media Strategist

Location: New Jersey (Remote)

Ready to make a difference?
At ICF, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

Why you will love working here:
• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:
• Develop innovative solutions to continuously position ICF as a cutting edge source for media strategies
• Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals pertaining to energy efficiency
• Create and present strategic integrated media plans based on sound analytics, supported by data
• Support planning leads by monitoring campaigns to meet client goals while staying on budget Maintain campaign documents including insertion orders, flowcharts, and budget summaries
• Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Digital Video/Audio, Social, Search, Print, Broadcast, Outdoor, etc.
• Analyze results and budgets on a regular basis
• Develop and present both internal and client-facing report presentations and deliverables
• Research and identify vendors to become valued partners, cultivating existing relationships for best pricing
• Aide in educating account teams and clients on best practices and emerging technologies
• Accomplish all other tasks as assigned by management

What we need you to have (minimum qualifications):
• Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field. (or applicants can substitute one year of related experience for one year of education)
• 2+ years of experience in marketing or developing and optimizing paid media solutions within an advertising agency or client-side environment or related experience.

What we would like you to have:
• Must be a talented individual, passionate about media and desire to be at the cutting edge of digital advertising
• Flexibility with managing complex processes in a fast-paced environment while keeping a positive attitude
• Experience with third party media partners; includes exposure to programmatic media buying
• Experience configuring and reporting Google Analytics
• Up-to-date with traditional and digital media trends and innovations
• Demonstrated knowledge of cross-channel media
• Will be highly detail oriented with strong critical thinking and problem solving abilities

Professional Skills:
• Ability to think beyond "media" and participate as a creative collaborator within an integrated environment
• Must have an understanding of marketing and media planning principles and experience working with creative teams and clients in developing strategies
• Able to work independently, as well as in a team, and have excellent time management skills
• Must have strong interpersonal and presentation skills to foster client, vendor and internal relationships
• Excellent communication skills, both written and oral with an eye for detail
• Fluency with Microsoft Office Suite, especially TEAMS, Excel, and PowerPoint
• Experience using technology to connect with key target audience segments
• Working knowledge of MRI, Strata, and/or equivalent media software
• Experience with media planning and buying software, as well as preferably social media, media research, and analytics tools

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:
$54,397.00 - $92,475.00

New Jersey Remote Office (NJ99)