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Department: Marketing

Reports To: Senior Vice President Marketing & eCommerce

Travel Required: Up to 25%

Why Join Community Coffee?

Community Coffee Company is the #1 family-owned and operated retail coffee brand in America. Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding. Join us and make your passion your profession!

Position Overview

As Community Coffee embarks on its next phase of growth, we are seeking a strategic and transformational Senior Director of eCommerce and Paid Media to lead an evolution of our digital marketing, eCommerce, shopper marketing, and paid media capabilities. The Sr. Director of eCommerce & Paid Media is a critical member of the marketing team who will develop the strategic roadmap to grow our eCommerce business including our Amazon and DTC channels. This leader will be responsible for owning the brand’s digital experience, customer acquisition strategy, and driving brand growth via eCommerce sales channels.

The ideal candidate will have a mix of eCommerce sales and marketing experiences in the consumer products industry with depth in eCommerce and Paid Media strategy. This leader must bring a blend of “art and science” to the role – a proven storyteller and digital marketing leader, who also leverages data, insights and technology to drive marketing strategies and business growth. The candidate will have a deep understanding of the “modern marketing toolkit.” Digitally focused, the right candidate will possess strong experience managing multiple online sales channels, with particular knowledge of leading platforms including Amazon.com and Walmart.com.

A “scrappy” and resourceful marketer, the Sr. Director of eCommerce and Paid Media will pivot easily between strategist and doer – comfortable setting eCommerce and Paid Media marketing strategies as well as rolling up their sleeves to build internal processes and capabilities. Our Sr. Director of eCommerce & Paid Media will be accustomed to working with lean resources and will know how to get the most leverage out of the marketing budget to yield strong results. The ideal candidate will need to be a highly collaborative, adaptable, team-oriented leader and effective communicator who can influence and build meaningful relationships. They must be self-aware and cognizant of their style affecting the behavior of others and respectful of the company’s heritage and depth of experience among their peers. Alignment to the brand’s values is imperative, along with the ability to deeply understand the consumer target and brand positioning.

Function Related Activities/Key Responsibilities

• ECommerce Strategy Development & Execution
• Builds sharp, thoughtful ecommerce strategies to achieve revenue and profit goals
• Outlines clear performance objectives and establishes reporting mechanisms to regularly assess outcomes and make on-going adjustments to improve performance metrics
• Optimizes digital merchandising across owned and retailer digital storefronts; Closely manages paid media budgets across multiple e-commerce channels to yield the highest ROI
• Creates technology solution to accelerate B2B online revenue opportunities

Leadership and Collaboration

• Works across the company, collaboratively with technology, operations and sales peers, to influence and drive the holistic eCommerce and paid media strategy
• Develops eCommerce capability across the organization to become a competitive advantage, attracting and developing top digital talent
• Stays at the forefront of technology and innovation on the path to purchase journey, and can drive adoption of the right digital methods to win with consumers
• Has gravitas and presence that is felt broadly by CEO and executive leadership team. Able to help the enterprise better understand how to drive profitable e-commerce growth
• Runs the digital marketing organization efficiently, removing roadblocks at speed
• May be asked to perform additional duties as necessary

Setting Strategy

• The ability to create and articulate an inspiring vision for the organization, not only for the areas they are directly responsible for, but Community as a whole.
• The inclination to seek and analyze data from a variety of sources to support decisions and to align others with Community’s overall strategy.
• An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
• The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful.

Our Values

• Champion People Welcome Individuality, Learn Together, Encourage Each Other
• Inspire Creativity Dream big, Think Fresh, Make It Happen
• Wow Our Customers Serve with Purpose, Exceed Expectations, Do What’s Right
• Serve Our Communities Be Genuine, Bring Joy, Make a Difference
• Win Together Be Brave, Have Fun, Celebrate

Community Coffee Company offers a competitive salary and benefits package including health, dental, vision, life insurance, 401(k), short- and long-term disability, paid time off and employee assistance program.

Community Coffee Company and its subsidiary companies will provide equal employment opportunities to all applicants and employees without regard to an applicant’s or employee’s race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. Community Coffee Company will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for a test or job interview) if so requested. When completing this application, you may exclude information that would disclose or otherwise reference your race, religion, age, sex, genetic, veteran status, disability or any other status protected by federal or state law. Community Coffee Company will also provide reasonable accommodations to allow an employee to perform the essential functions of a position, as required by applicable law. This application is considered current for sixty (60) days only. At the end of this period, if you are still interested in employment, it will be necessary for you to reapply by completing a new application."