Job Title: Paid Media Specialist

We are seeking a highly skilled Paid Media Specialist to support our agency in delivering exceptional media services. The ideal candidate will possess a strong understanding of media fundamentals, excellent analytical skills, and the ability to work collaboratively as part of a team.

Responsibilities:

• Develop comprehensive paid media strategies that align with business objectives and plug into the larger media/marketing strategy.
• Create and set up campaigns using platforms like Google Ads, Bing Ads, and other search engine marketing tools.
• Write compelling ad copy to optimize user experience and monitor campaign budgets to ensure efficient spending.
• Optimize keyword lists based on performance data and industry trends, and utilize automated bidding strategies when applicable.
• Regularly review and analyze campaign performance data, plan and execute A/B tests, and implement findings to improve ad performance.

Requirements:

• Demonstrate a strong understanding of media fundamentals, including media math, target audience development, and KPI goals.
• Create flowcharts, budget sheets, and PowerPoint presentations.
• Establish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner.
• Perform monthly or as-needed reporting for the clients and account team, providing insight into performance.
• Bachelor's Degree in advertising/marketing or related field and minimum 5 years of media-buying experience at an advertising agency.
• Detail-oriented individual with excellent written and verbal skills, proficient in working with Excel, PowerPoint, Gmail/G-Suite, and analytical skills.

Salary:

$90,000 - $110,000 per year, depending on experience.

Benefits:

Competitive healthcare, dental, and vision plans along with several voluntary benefit extras, generous PTO, major holidays, and the option to enroll in a comprehensive 401K plan with employer matching.

This role requires a highly skilled professional who can demonstrate a strong understanding of media fundamentals, excellent analytical skills, and the ability to work collaboratively as part of a team. If you are a motivated and detail-oriented individual with a passion for media and marketing, we encourage you to apply.