"About the Role:

Our client is seeking a results-driven Paid Media Director to spearhead their paid media efforts and oversee a small team of specialists. This is a full-time, on-site position based in North Scottsdale, offering the opportunity to shape digital marketing strategies and deliver outstanding ROI for clients across diverse industries. The ideal candidate is a strategic leader with hands-on expertise in campaign execution and optimization.

Key Responsibilities:

• Lead and mentor a team of 2-3 paid media specialists, driving collaboration and excellence.
• Develop, implement, and manage paid media campaigns across platforms like Google Ads (PPC, LSA) and Facebook.
• Oversee the entire campaign lifecycle, including planning, setup, optimization, and reporting.
• Analyze performance metrics to identify opportunities for improvement and ensure exceptional ROI/ROAS.
• Implement advanced tracking and analytics using tools like GA4, Google Tag Manager, and Facebook Pixel.
• Provide strategic guidance to clients, aligning campaigns with their business objectives.
• Set up and maintain conversion tracking for calls, form submissions, and e-commerce goals.
• Deliver performance reports and insights to clients through regular calls and reviews.
• Stay current with the latest trends, tools, and best practices in digital marketing.
• Collaborate with internal teams to integrate paid media strategies into broader marketing initiatives.

Qualifications:

• 7+ years of experience managing paid media campaigns on platforms like Google Ads and Facebook.
• Proven track record of managing large advertising budgets ($100K+/month) and multiple client accounts.
• Google Ads Certification required.
• Strong analytical skills with experience in tracking implementation and troubleshooting.
• Excellent communication skills, with the ability to present data and insights to clients.
• Familiarity with SEO and landing page development is a plus.
• Experience with home services industries (HVAC, plumbing, roofing) preferred.

Why Apply?

This is a chance to take ownership of a growing paid media division, lead a talented team, and drive measurable results. If you’re passionate about digital marketing and thrive on delivering exceptional outcomes, this role is for you!"