BASIC PURPOSE
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Job Description:
As a Paid Media Specialist at {company}, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers.
Essential Duties and Responsibilities:
• Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness.
• Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter.
• Ad Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
• Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
• Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations.
• A/B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
• Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results.
• Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
• Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
• Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
Minimum Qualifications:
• 1-3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter).
• Experience in analytics tools including GA4 and Adobe Analytics.
• Strong analytical and problem-solving skills with a focus on data-driven decision-making.
• Excellent communication and collaboration abilities to work effectively with cross-functional teams.
• Understanding of B2B marketing principles and best practices is preferred.
Education:
Bachelor's degree in Marketing, Business, or a related field.
Certifications/Training:
Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.
The estimated salary for this position is $80,000 - $110,000 per year, depending on location and experience.