eCommerce & Omni Paid Media and Content Associate

Company and Position Information: Del Monte Foods, Inc. (DMFI) is a multi-national food company headquartered in Walnut Creek, CA, with a powerful portfolio of brands, including iconic Del Monte®, Contadina® and College Inn®. Our premium-quality meal ingredients, snacks and beverages can be found in six out of ten U.S. households. At Del Monte Foods, we believe in supporting one another. In helping our people shape their own careers - in letting them grow outward, upward and across disciplines. We are tending to the greater good, providing accessible, nourishing, great-tasting food for all. We are Del Monte Foods – Growers of Good. The salary range for this role is: $61,856.53 - $102,030.75 Responsibilities: The eCommerce / Omni Paid Media and Content Associate will partner with their Manager and Sales Leads to accelerate eCommerce growth through retail media tactics like paid search and display marketing and best in class digital shelf content. Incumbent will lead paid search strategy and own the hands-on execution, performance and optimization of paid search and display campaigns on several key retailer.com, pure play and / or delivery platforms e.g. Amazon, Instacart. They will serve as our Search Subject Matter Expert (SME) to author and execute paid and organic strategies, stay up to date on new tactics and features offered on retail media platforms, support content creation and optimization, and they will apply processes and measurement to ensure success. This is a remote / home office-based position that can be in any of the following states: AR, CA, CO, FL, GA, IL, IN, MI, MN, NC, NJ, NV, OH, PA, TN, TX, VA, WA, WI. Office accommodation can also be made should the candidate prefer a hybrid work schedule from either our Walnut Creek, CA or Pittsburgh, PA office. eCommerce / Omni Search and Display Media • Partner with the Omnichannel Activation team to bring the company’s overall brand and category strategy to life through retail search and display marketing campaigns • Partner with the Omnichannel Activation team to build and execute against search and display budgets set for each retailer and category, with heavy focus on Amazon • Monitor and maintain paid search and display campaign budgets, pacing, bid adjustments and platform rules for select accounts • Manage the execution of campaign set up, maintenance and proactive optimizations across campaigns, leveraging different ad types to deliver on campaign objectives • Work alongside eCommerce Senior Analyst to understand and action key insights on performance optimization opportunities • Partner with eCommerce Business Development Managers to understand account and assortment priorities, ensuring parallel execution; and provide support for ongoing business reviews by sharing media campaign performance, learnings and optimization ideas • Perform regular audits of items being advertised, item-level performance and facilitate updates across campaigns • Analyze retailer keyword performance to optimize organic and paid search performance at assigned accounts • Regularly connect with retail advertising and platform partners to better understand each platform’s capabilities, shortfalls, executional best practices and advocate for test & learn opportunities • Support the creation of presentation materials to share content and paid media results with the broader organization. Content • Support creation and continuous optimizations of eCommerce digital shelf content, moving content from brand-approved “base content” assets to high performing eCommerce-first marketing through strategic, data-driven product titles, copy bullets, product description, carousel images, video, and below-the-fold A+ content • Build out and maintain eCommerce Brand Stores, ensuring content and items are in line with seasonal strategies and optimized towards key business objectives • Responsible for new product setup process & content execution for select accounts · Lead updates to attributes and variations for select accounts • Ensure eCommerce content is accurate and updated within our PIM and external partner’s digital shelf on time and in accordance with platform best practices • Partner with key retailers to understand and implement change in content adhering with the retailer’s specific guidelines Other Responsibilities • Responsible for opening POs and processing eCommerce-related invoices in SAP, in partnership with Accounts Payable team to ensure accurate and on-time vendor payments • Support monthly budget reviews with Finance Team to capture accruals and offer visibility to spend • Establish strong relationships with internal and external partners, encouraging and challenging them to produce exceptional delivery, process improvement, and the establishment of best practices • Take ownership of self-development, proactively seeking continuous improvement, feedback, coaching, and development • Partner with Omni Activation team on how best to educate and inform key cross-functional team members of retail media trends, changes to retail requirements, and best practices. • Other duties as assigned Del Monte Foods Leadership Behaviors: As leaders we: Ground Our Teams • Connect our teams to a clear strategy. • Provide the support our teams need for success. • Hold ourselves and our teams accountable. Create the Climate • Solve problems together with our teams. • Enable smart risk taking. • Empower our teams to make decisions and take action. Nurture the Good • Are intentional about building trust. • Lead with empathy. • Grow and develop our teams. Qualifications: • Bachelor’s Degree in Business, Advertising, Marketing, eCommerce, or another related field • 1 to 3 years of experience across eCommerce media campaign management • Ideal candidate will have a solid foundation of both eCommerce / Omni Paid Media and the content levers that support organic visibility and SEO. Specifically: • Functional Expertise: Strong demonstrated skill set and experience in building and optimizing eCommerce • Paid Search and Display strategies and tactical campaign, with preference to candidates with experience with Amazon Ads and Instacart Ads • Working knowledge of retail product detail page and brand store best practices for assets, copy and other content levers • Technical Expertise: Knowledge and experience using a search planning and automation tool (e.g. Pacvue) and keyword research tools • Working knowledge of content creation tools, such as Canva, and PIM / DAM content management tools such as Salsify and Syndigo • Communication & Project Management Skills: Ability to effectively and proactively communicate information and recommendations in written and verbal formats. Maintains excellent writing, copy-editing and language skills • Highly attentive to detail, accuracy and time management WE OFFER: • Competitive salary. • Comprehensive benefits package including Medical, Dental, Vision, and 401(k). Please be advised that your application is not complete until you fill out, sign, and submit an Application for Employment for a specific position for which Del Monte Foods, Inc. is actively recruiting. Your application must reflect that you possess the required qualifications for the position. No sponsorship is available for this position. No agencies or 3rd party vendors.