Company Description

If you love staying on top of the latest and greatest for customer acquisition media strategies, digging into data to figure out what’s working and where the big opportunities lie, and being a critical piece to the company’s revenue growth, this is the role for you!

Come join this fast-growing marketing team and be at the foundation scaling our acquisition media strategy to help pet parents find their perfect veterinarian.

We are currently hiring a Paid Media Manager with a successful track record of driving paid media campaigns to acquire new customers, building and analyzing marketing reporting. You will be the resident expert in all things media and marketing analytics, reporting to the Performance Marketing Senior Manager. This is a new role at a fast growing, entrepreneurial organization.

Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.

We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you’re excited about using your talents to make an impact on the health and wellness of pets - we’d love to talk with you!

Job Description

The primary responsibility of the Paid Media Specialist position is to target our practices’ ideal clients and drive high quality traffic to our practice websites that turn into high value, qualified leads by:

• Ensuring the regular and seamless onboarding of net new practices onto paid media
• Preparing weekly and monthly reports for internal and external stakeholders
• Measuring and optimizing campaigns to meeting internal KPI benchmarks and program goals
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