PPC Campaign Manager
Lead Generation Paid Search/Display, Social Media Advertising, Landing Page Optimization, A/B Testing
LeadVision is seeking an experienced, results-driven PPC Campaign Manager to join our dynamic team. This full-time, fully remote position is ideal for a marketing professional with deep expertise in paid search, display advertising, paid social, lead generation, landing page optimization and A/B testing. The ideal candidate will possess a strong analytical mindset, a proven track record of driving results, and the ability to optimize campaigns for maximum ROI. If you are a strategic, data-driven decision maker ready to make a significant impact, we want to hear from you!
LeadVision is a digital marketing firm that specializes in lead generation for niche markets. We use inbound marketing techniques to generate sales leads for many different products and services in the B2B and B2C spaces. Some of our verticals include heavy machinery, bathroom remodeling, windows, solar, hot-tubs, and more.
Key Responsibilities:
- Develop, execute, and optimize paid search and display campaigns across platforms such as Google, Microsoft, and social media channels.
- Continuously measure and refine campaigns, conversions, revenue, and ROI through reporting and A/B testing.
- Ability to analyze campaign data and performance to identify trends and opportunities, translating them into action items.
- Continually optimize campaigns, bidding strategies, landing pages, ad copy, etc.
- Collaborate with team members to optimize landing pages, improving user experience and conversion rates.
- Conduct competitive analysis with tools like AdBeat, SpyFu, SEMrush, etc.
- Ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
- Proven history of self-direction, independent problem solving, creativity, and ability to meet deadlines
- Work closely with cross-functional teams including content, design, and sales to align marketing strategies and drive business growth.
- Stay up to date with the latest digital marketing trends, tools, and best practices, and proactively identify new opportunities for growth.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field is required.
- Google Ads (7+ years)
- Google Analytics (7+ years)
- Facebook Ads (7+ years)
- Google Tag Manager
- Up to date Google Ads Certification
- Deep understanding of ROI
Benefits:
- Flex Time
- Medical, Dental and Vision Insurance
- Matching 401(k) after one year of employment
- 33 paid days off in your first year (including paid Spring Break and Winter Break)
- Employee Assistance Program
- Annual Health & Wellness Allowance