Senior Paid Media Strategist

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. This role reports to the Associate Director and is a crucial part of the Paid Media team. The Senior Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. Roles & Responsibilities:

Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer:

4+ years experience working at a performance/digital marketing agency (bonus for B2B)
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others (programmatic is a bonus)
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you're a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You're quality-obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like:

You encompass our core values through every interaction; internally and externally
Effectively manage approximately five mid-tier and enterprise accounts
Meet and exceed department level OKRs, such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making, as it relates to strategic direction for accounts

What We Offer: We have a set living wage at Directive Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! Work Environment Requirements: As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [redacted]. Additional Information: At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC