Paid Media Specialist (Paid Search)

Job Description

ILIA is looking for a dynamic and results-driven Paid Media Specialist (Paid Search) with a strong analytical mindset and a creative eye for performance ads. As an expert in Paid Social and Paid Search, in this role, you will have the opportunity to drive performance marketing campaigns across social media platforms, search, and shopping, by optimizing strategies for maximum ROI, and contribute to the overall growth and success of the company.

This role is hybrid and open to candidates based in the Los Angeles or Orange County, CA region.

Responsibilities

Manage day-to-day paid media execution, KPI-setting, and performance reporting for Meta, TikTok, Google Ads, YouTube Ads, Bing, Pinterest, Snap, and CTV ads
Closely manage and allocate budgets between campaigns, monitoring paid media performance daily, delivering to the media plan and driving to KPIs
Analyze, maintain, and improve the following paid media metrics, pivoting when necessary: spend-to-plan, CTR, ROAS, AOV, CR, impression share, etc.
Make recommendations for daily account optimizations, driving toward performance targets
Optimize paid search and shopping campaigns by building and analyzing keyword lists, analyzing search volume, and making recommendations to improve ad
Adjust, build, and optimize paid social campaign strategy based on results, creative performance, launches, and sales
Drive A/B testing to improve advertising effectiveness via audiences, campaign types, creative focus, etc. to achieve business KPIs
Carefully QA all campaigns and ads, ensuring little to no errors before launching campaigns
Discover and test new media opportunities across new ad platforms
Advise on budget changes based on your expertise and campaign performance metrics.
Contribute to the growth testing roadmap by bringing forth insights and hypotheses based on paid media performance
Stay updated with industry best practices, trends, and updates in platforms like Google Ads and Meta Ads
Track, analyze, and report on metrics to optimize from campaign to individual ad performance
Create monthly reports and learnings, identifying performance trends that can be applied to new creative briefs and campaign optimizations
Ensure the paid advertising efforts reach the right audience by strategically selecting demographics, interests and behaviors, when relevant
Contribute to the ad briefing process, working cross-functionally with digital project managers, creative, and marketing teams to ensure ad optimizations are being delivered and implemented
Understand and contribute to optimizing all aspects of the paid acquisition funnel to drive performance KPIs
Impact paid search testing, keyword audits, manage bid optimization strategies, competitive analysis, and budget considerations to achieve optimal ROI.

Job requirements

3-4 years of hands-on, in-platform experience managing paid media campaigns for an ecommerce brand, either at an agency or brand.
Proven track-record of managing more than 7-figures in media spend across multiple platforms
Experience building, monitoring, and optimizing paid media campaigns and budgets across multiple platforms, with an emphasis on Paid Search campaign builds and optimization. Experience with Meta and TikTok campaign management is highly desirable.
Ability to generate insights from large datasets using Microsoft Excel, Google Sheets, Shopify, GA4, Google Ads Manager.
Experience with project management tools, preferably Asana.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Excellent cross-functional team communication skills with a keen attention to detail.
Experience in beauty is preferred but not required.

What We Would Like To Offer...

Salary: $75,000-90,000*
Bonus Opportunity
Health Benefits - 100% employer-paid medical, dental & vision coverage
Flex Time Off - No cap on personal time off and paid company holidays
Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
Parental Leave - Up to 18 weeks paid parental leave
401(k) - Save for your future with a 401(k) with a company match
Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
Hybrid Work Model - Find your flow, working from home or from one of our offices
ILIA Products - Quarterly stipend to replenish your favorite products and try new ones
This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before