Paid Media Manager
Location: Remote/Flexible
About Us: Janna Breslin is a leading sports and fitness model with over 10 magazine covers to her portfolio and the host of the number one TV show on Carbon, "Modern Homestead." Her diverse media ecosystem spans multiple platforms, including YouTube, Facebook, Instagram, Prime, and CarbonTV. We are looking for a dynamic and experienced Paid Media Manager to join our team to help scale our digital presence and drive engagement across these platforms.
Job Description:
We are seeking a highly skilled Paid Media Manager to develop and execute digital marketing campaigns that will scale Janna Breslin's YouTube channel, drive traffic to her social and TV show, and expand her Facebook page's reach. This role requires a deep understanding of Google and YouTube policies to ensure compliance and prevent any issues with account standing. The ideal candidate will have a strong track record of managing paid media campaigns, optimizing for performance, and achieving KPIs in a fast-paced environment.
Key Responsibilities:
- Develop and implement paid media strategies across YouTube, Facebook, and other relevant platforms to increase engagement, drive traffic, and grow audience size.
- Monitor and analyze campaign performance data to optimize campaigns for maximum ROI and achievement of KPIs.
- Ensure all campaigns comply with Google, YouTube, and Facebook advertising policies and guidelines to avoid account restrictions or penalties.
- Collaborate with Janna Breslin and the Modern Homestead TV team to align paid media strategies with overall brand goals and objectives.
- Develop and manage budgets for paid media campaigns, ensuring efficient and effective use of resources.
- Conduct A/B testing of ad creatives, formats, and targeting strategies to continuously improve campaign performance.
- Create detailed performance reports and provide actionable insights and recommendations for ongoing improvements.
- Stay up-to-date with the latest trends and best practices in digital marketing, particularly within YouTube and Facebook ecosystems.
- Coordinate with content creators and designers to develop engaging ad creatives that align with Janna Breslin's brand image and messaging.