Essential Functions:
- Develop and execute paid media strategies across platforms such as Google, Facebook, and others.
- Manage day-to-day campaign activities, including budget management, bid optimization, ad copy testing, and performance monitoring.
- Conduct keyword research, audience targeting, and competitor analysis to identify opportunities for campaign optimization.
- Work with the team to create compelling ads that drive engagement and conversions.
- Monitor campaign performance and provide regular reports, insights, and recommendations for improvement.
- Stay up to date with industry trends and best practices in paid media advertising.
- Experiment with new platforms and ad formats to expand our reach and improve campaign performance.
- Continuously optimize campaigns to improve key performance metrics such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA).
Required Qualifications:
- Proven experience in paid media campaigns across multiple digital platforms.
- In-depth knowledge of Google Ads, Facebook Ads Manager, Tiktok and other advertising platforms.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Excellent verbal and written communication skills.
- Understanding of advertising attribution, brand building, and LTV
- Ability to thrive in a fast-paced, deadline-driven environment
The ideal candidate will:
- Be Inquisitive: Embrace curiosity, enjoy working with data, and persistently seek answers
- Be A Leader: Think like a business owner, and be confident in your expertise
- Get It Done: Complete tasks efficiently and accurately; be resourceful and independent
- Have Humility: Learn from mistakes, approach conflicts with active listening, and show compassion
Preferred Qualifications:
- Google Ads or Facebook Blueprint certification.
- A deep understanding of digital marketing tactics across channels, including SEO, social, email, PR, etc.
- Advanced knowledge of Excel and SQL
- Strong communication skills.