"Work with experts from large ad agencies who enjoy the friendliness of our boutique, remote operation where every team member is essential!

We are looking for an organized, detail-oriented Ad Operations Specialist for The Well’s media team. This role is responsible for launching, optimizing, and reporting on digital advertising campaigns for B2B and B2C clients. This role will be primarily focused on paid ads within the Google, LinkedIn, Meta, and Bing channels. Candidates should be familiar with implementing various targeting methods, including audience segments, retargeting, and the use of ABM lists. This role includes hands-on research, implementation, optimization, and reporting on multiple campaigns.

You will have the opportunity to be a part of a fast-growing business unit focused on digital media planning and buying, in the context of an omni-channel data-driven approach.

Company Overview:

The Well is a fully integrated advertising agency offering, marketing strategy, brand creative, media buying & planning, and a full suite of digital solutions.

The Well consists of senior-level executives who have gained experience in nearly every industry while working at some of the largest ad agencies in the world. We love what we do, and it shows in our passion for our clients and our work.

Responsibilities Include:

• Manage paid digital advertising (including YouTube, Google Adwords, LinkedIn Ads, Microsoft AdCenter, and Meta Business Manager)
• Campaign setup and continued optimization of various digital advertising tactics for multiple clients
• Ensure implementation and production of digital strategy is fully set up and managed throughout the campaign flight
• Track and manage budget spending for each campaign
• Ensure implementation of best practice guidelines and follow company processes (unique for each client)
• Taking ownership of complete ad platform setup and conversion pixel creation, placement, and testing on behalf of clients
• Providing regular status updates and performance reports to the internal team, regarding campaign deliverables.
• Daily optimization and management of campaigns within individual Platforms

Qualities:

• Experience in ad operations or paid-media roles focused on digital media in-channel executions and strategic development of client campaigns
• Agency experience
• 1-year prior experience executing omni-channel digital media campaigns from full launch to optimizations
• Google certified on all platforms, blueprint certification is a bonus
• Proficient in all paid social media platforms (LinkedIn, Meta, Youtube, Pinterest)
• Bonus qualifications: Programmatic knowledge, GA4, and GTM
• Must be passionate about media and the technologies used to support online advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-paced environment
• High level of accuracy and attention to detail
• Self-motivated, but also can work well in a team
• Ability to proactively organize daily tasks and make your own to-do list
• Keen problem-solving and troubleshooting abilities

Agency Benefits:

• The Well Advertising, Inc. does not currently offer corporate healthcare insurance, but will pay a stipend to cover the individual purchase of health insurance
• 401k Plan - after a certain tenure
• Flexible PTO (holiday, sick and vacation time) upon approval and review of manager
• Eligible for reimbursement of certain ordinary and necessary business expenses as determined and approved by your manager
• Any new business leads provided to The Well will be compensated with a New Business Commission at 5% of gross revenue, less out-of-pocket media fees.
• If hired full-time, you will be provided a laptop for remote work

Current Role:

• Freelance role to start with the intended opportunity for a full-time position
• Weekly hours between 9am to 5pm Central Time
• Expectation is that you are available during these business hours for internal meetings and tasks, based on agreed-upon schedule; must be U.S. based