Paid Media Manager | Paid Media

"Eight Sleep is the world’s first sleep fitness company. Our mission is to fuel human potential through optimal sleep. We use innovative technology, detailed design, and proven science and data to personalize and improve each night for everybody—changing the way people sleep forever and for the better. Backed by leading Silicon Valley investors, we have been recognized as one of Fast Company’s Most Innovative Companies in 2018, 2022 and 2023. Our temperature-regulated technology, the Pod, is an absolute game changer, improving people's health and happiness by changing the way they sleep. The Pod was also recognized two years in a row by TIME's “Best Inventions of the Year.” It is available for purchase in North America (the United States and Canada) and throughout the United Kingdom, Europe (Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Denmark) and Australia via eightsleep.com. We’re excited by the success of the Pod to date and still have a long way to go toward achieving our mission. We are looking for a Paid Media Manager with experience in running campaigns on Facebook and Google. The role sits within our Growth Marketing team and will focus on optimizing and scaling our digital advertising presence in all regions, managing multiple accounts. How you’ll contribute - Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and Youtube) for all markets - Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with the digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency - Analyze and recommend new copy & creative using both qualitative and quantitative metrics - Continuously propose optimizations and assure the quality control of campaigns - Prepare accurate reports with clearly synthesized insights and actionable next steps - Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market - Develop and implement tests at a rapid pace - Stays up to date on relevant industry trends, new ad products, and best practices What you need to succeed - 3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year - Experience with analytics and research tools (e.g, Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner) - Capable of working independently, proactively creating plans from the ground up - Develop and continually expand or refine keywords/copies/assets based on performance - Strong familiarity with marketing funnels + attribution analysis - International awareness, with basic understanding of diverse cultures - A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status."