Paid Media Specialist

We’re America’s Largest Physician-Led Vein Center - having most recently been awarded the Healthcare Industry Top Work Places 2021 award, Top Work Places USA 2021 award, and Glassdoor Top CEO Award in 2019! Patients inspire us every day at Center for Vein Restoration. Since 2007, we’ve been using this inspiration to radically improve lives by providing safe, personalized, and positive treatment options for vein disease. And today, we’re the nation’s leader in varicose and spider vein care, offering a variety of nearly pain-free solutions to eliminate unsightly and uncomfortable veins. As the nationally recognized leader in the treatment of vein disease and venous insufficiency, CVR’s hiring philosophy is simple: Attract and train the most qualified individuals and provide them the opportunity to strive for excellence and advance their career goals. We are seeking a results-driven Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital media marketing, a knack for optimizing campaigns, and the ability to lead strategy development for paid initiatives. You will be responsible for planning, executing, and optimizing paid media campaigns across various platforms to drive engagement, increase brand awareness, and achieve our marketing objectives. Our Employees Enjoy • Fast paced, learning work environment • Medical, Dental & Vision Insurance Available • 401k Match Program • Tuition Reimbursement • PTO + 8 Paid Holidays • Opportunity for continued growth & development • Stable Remote Work Environment Key Responsibilities • Google Ads and Paid Search: • Assist in the management and optimization of Google Ads campaigns. • Conduct keyword research and develop ad copy that aligns with campaign objectives. • Monitor and analyze campaign performance, making data-driven adjustments to improve ROI. • Landing Page Development: • Assist in the development and optimization of landing pages to support marketing campaigns. • Collaborate with web development and design teams to ensure landing pages are visually appealing and conversion focused. • Conduct A/B testing to identify the most effective landing page designs and content. • Social Media Management: • Assist in the execution of paid social media campaigns on Facebook and Instagram. • Publish engaging organic social media content for Facebook, Instagram, LinkedIn and YouTube. • Monitor and respond to social media interactions promptly to foster community engagement. • Research and Strategy: • Stay current with social media trends, tools, and best practices. • Conduct market research to identify opportunities for growth and engagement within the social media landscape. • Assist in implementing social media strategies to increase brand awareness and audience engagement. Qualifications • Bachelor’s degree in Marketing, Communications, Business, or a related field. • 3-5 years of experience in social media marketing, digital marketing, or related field • Proven track record of developing and executing successful paid media strategies, particularly on Google, Facebook, Instagram, LinkedIn and YouTube. • Strong analytical skills with experience in data analysis and reporting tools. • Creative thinker who can generate innovative ideas and translate them into effective advertising campaigns. • Experience with media budget management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics). Certifications • Certifications in Digital Marketing or Social Media Marketing (e.g., Facebook Blueprint, Google Ads, Google Analytics) are preferred. Personal Attributes • Highly motivated and proactive • Creative thinker with strong attention to detail • Ability to manage multiple tasks and meet deadlines. • Adaptability and willingness to learn new skills. Nice To Have • Bilingual • Experience using Craft and HubSpot • Shopify (e-commerce) experience • Adobe Creative Suite experience