Our Media Tech client is seeking an Ad Operations Specialist to join their team.
In-house expert on Third-Party Ad Servers (DoubleClick DCM), Rich Media, DCO, Viewability/Fraud, Mobile App Tracking, TMS, etc.
- Work closely with management to serve as a point of contact between ad server and internal business units
- Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
- Efficiently distribute tags, trackers, and creative assets to all media partners
- Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed
- Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
- Create process documents for all parties and make sure all parties are in alignment
- Primary contact for troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
- Educate and assist internal/external teams on proper implementation and best practices of third-party ad serving tags and systems
- Assist in mentoring and escalation for Ad Operations Associates
- Proactively communicate with all internal teams (paid media, analytics, etc.) at the onset of a campaign to identify and implement all creative and technical requirements
- Manage relationships with external vendors to remain educated on industry trends (such as rich media partners, ad verification partners, location data partners, etc.)
- Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
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