Position: Paid Media Associate
Work Location: Culver City, CA /Onsite role
Duration: 12+ Months Contract
Job Requirements:
- Bachelor's degree
- 2-4 years of experience working in PAID DIGITAL MEDIA
- Experience in working with digital audience platforms
- Paid Social: Meta (FB + IG), TikTok, Snapchat, Pinterest, Google Search, Amazon Search
- Experience in working with MS Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)
- Experience in other MS Office products (Word, PowerPoint, Teams)
Knowledge of:
- Digital media/marketing landscape – with a focus on addressable media
- Hands-on executional experience with planning and managing paid social and programmatic activity across performance platforms a plus.
- Biddable media planning, strategy and optimization techniques
- Programmatically-bought paid social experience desirable
- Experience with DoubleClick and other 3rd party tracking solutions required
Job Duties:
Campaign Setup and QA: The Associate will be responsible for the setup & QA of programmatic campaigns, while following best practices across all releases. The Associate will work directly with the other members of their performance pod (including a Manager & Lead), as well as external agency partners (ad ops and some analytics), to manage the delivery of creative assets, campaign optimizations, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap up.
Campaign Management and Optimizations: The Associate will be responsible for optimizing media campaigns daily.
Reporting: Reporting is essential for performance media buying. The Associate will be responsible for delivering a daily tracker to monitor daily pacing / performance changes. Weekly basis, he/she will provide visibility to the performance of live campaigns via weekly & campaign-end reporting.
Miscellaneous: On-the-job training is important for the team as performance media is an evolving business. The Associate will participate in regular knowledge share sessions to “level up” expertise across all performance platforms. In addition, it is expected that the Associates learn new platform strategies, and take the opportunity to hone in on professional skills (Time Management, Presentations, Software, etc)