Company Overview
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The firm's employees serve clients worldwide, including corporations, governments and individuals from more than 1,200 offices in 41 countries. As a market leader, the talent and principles of our people is critical to our success. Together, we share a common set of values: do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion and give back. Morgan Stanley can provide a superior platform for building a professional career - a place for people to learn, to achieve, to grow.
Job Description
We are looking for a Vice President, Paid Media to join the Global Firmwide Marketing organization, reporting to the Head of Global Media. This role will be responsible for leading Media Operations & Activation across all Morgan Stanley campaigns - spanning our global brand campaign and numerous complementary campaigns that support our lines of business - with the goal of instituting and overseeing consistent processes across all paid media initiatives for brand safety, tagging and trafficking, quality assurance, activation excellence, resource prioritization, vendor innovation, pacing and delivery, and more. This individual will work cross-functionally with internal stakeholders, as well as with external agency partners, to drive media success.
Responsibilities
- Serve as ad operations and activation expert for Morgan Stanley, partnering with the strategic Media Team leads for our global brand campaign and our line of business media campaigns to ensure that all efforts have consistent best practices to drive activation excellence
- Partner with external media agency resources to institute processes in a consistent and detailed manner across all campaigns that drive efficiencies, accuracy and effectiveness
- Lead cross-campaign strategy evolution to ensure alignment with changing cookie-use and data privacy policies; stay connected to internal regulatory shifts in this space that require media action and stay abreast of industry news, solutions, vendors that can provide tools or platforms we may want to test or utilize to enhance our media targeting and attribution strategies in the cookie-less future
- Partner closely with peers on the Morgan Stanley Analytics & Digital Experience teams to ensure media is connected across the full user journey (and that audience/identity/privacy solutions implemented across the board are honored through media activation)
- Advance media audience activation (ownership of cross-campaign audience documentation, assessing data providers, ensuring process in place for segmentation ingestion/syndication partners for media usage) and conduct analysis across all Morgan Stanley media campaigns on audience performance trends and audience overlaps
- Explore new media attribution partners and solutions in the face of the changing industry attribution landscape
- Oversight of trafficking processes and templates, pre and post launch QA checklists, maintenance of robust spec sheets in partnership with agency resources; institute consistent best practices that drive activation excellence
- Prioritization of agency deliverables across numerous separate campaigns to ensure shared resources have a clear sense of urgency and direction; management of internal requests to ensure proper communication around timelines for completion
- Implementation of brand safety tactics across all campaigns, including vendor tags and solutions, negative keywords, site list maintenance, viewability analytics, ad fraud protection and more
- Partnership with internal and external Analytics partners to ensure proper execution of media tags, accurate nomenclature, and media data ingestion into Morgan Stanley reporting systems
- Development of cross-Firm performance trends spanning all campaigns - learnings about partners, tactics, channels, audiences to ensure big picture mindset and not reporting solely in silos; ownership of media QBR cadence for Marketing & Business leadership
- Media budget oversight and forecasting - operational billing excellence to ensure delivery in full and to ensure finance deliverables are on track throughout the year; oversight of overarching media pacing and delivery workstream
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet)