About Evergreen Money
Evergreen Money is led by fintech pioneer, Bill Harris. He ran TurboTax, was CEO of PayPal, and founded Personal Capital, which grew to a $25 billion investment firm. Our mission is to help high achievers attain their life goals. We use digital technology to re-engineer traditional banking and investment products and deliver a custom financial solution.
About The Role
The Paid Search Media Buyer, will be responsible for creating and managing the full Search ecosystem at Evergreen. This role is highly collaborative and will be a key stakeholder in Evergreen’s growth goals.
What You'll Do
- Develop and implement comprehensive paid search strategies using Google Ads, Bing Ads, and Apple Ads focusing on optimizing campaign performance, maximizing click-through rates
- Lead keyword research, ad copy creation, and landing page optimization to ensure alignment with campaign objectives and target audience.
- Manage and monitor paid search campaigns, budgets, and bids across various platforms, continuously optimizing for better performance and ROI
- Conduct A/B testing of ad creatives, landing pages, and targeting to drive continuous improvement and stay ahead of industry trends
- Utilize analytics tools to analyze campaign data, extract actionable insights, and present performance reports to stakeholders.
- Collaborate with the design and content teams to ensure ad creatives and landing pages are aligned with campaign goals and brand messaging
Qualifications
- 4+ years of hands-on experience with paid search, preferably in an agency or startup environment
- Proven experience with bid management, budget allocation, and campaign optimization techniques, including LTV optimization
- Proficiency in using analytics tools (e.g., Google Analytics) to track and measure campaign performance
- Strong Excel skills, including pivot tables & vlookups
- Strong analytical skills and the ability to derive insights from data to inform decision-making
- Ability to work independently and as part of a high-growth team, with the ability to project manage multiple cross-functional projects
- Exceptional team player - the role requires cooperation with your team members and other departments and roles at Evergreen
- Experience with Mobile Apps is a plus
- Experience with other parts of Google Ecosystem is a plus (UAC, Discovery, Youtube)
Why Join Us
- Start-up Equity (ask us why this is so important)
- Free lunches
- Up to $1500 monthly contribution toward medical benefits
- Significant growth opportunity
- Monthly team events
- Latest Macbooks