"We are seeking an experienced and talented Paid Media Specialist to join our dynamic team. In this role, you will be responsible for managing and optimizing our brand's paid media campaigns across various platforms including Facebook/Meta, TikTok, and Twitter/X.

Responsibilities:

• Develop, implement, and manage paid media strategies to increase brand awareness and drive sales.
• Create and manage ad campaigns across Facebook/Meta, TikTok, and Twitter/X, ensuring they align with our brand's voice and goals.
• Conduct continuous A/B testing and analyze data to identify trends and insights, and optimize spend and performance based on these findings.
• Collaborate with marketing team to maintain a consistent brand voice and message across all paid media channels.
• Monitor budget and adjust bids to gain better ROI.
• Stay up-to-date with digital media developments and best practices in online marketing and measurement.

Qualifications:

• Proven experience as a Paid Media Specialist or similar role.
• Strong expertise in managing paid advertising on Facebook, Meta, TikTok, and Twitter.
• Experience with analytics and ad serving tools (e.g., Google Analytics, Facebook Ads Manager).
• Strong analytical skills and data-driven thinking.
• Excellent communication and team collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects with tight deadlines.

Please submit your resume and a cover letter explaining why you are a great fit for this role.