Description
We are seeking an accomplished and performance-driven Paid Media Specialist. This role is integral to the development, execution, tracking, and optimization of our client's paid media strategies across various channels, including paid search (PPC), pay-per-click campaigns, and paid social media. The ideal candidate is a strategic, data-centric individual with a keen understanding of performance marketing metrics.
Responsibilities:
- Designing and deploying paid media strategies that enhance performance and boost ROI across a variety of channels.
- Implement, manage and optimize paid search campaigns across Google AdWords, Bing Ads and other search platforms.
- Oversee the creation of ads on various social media platforms, ensuring alignment with the client's brand and campaign goals.
- Perform ongoing analysis and optimization of campaigns, including budget management, bid adjustments, keyword and audience tunings.
- Conduct comprehensive analyses, generate performance reports, provide insights, suggestions, and improvement strategies.
- A/B test creatives and copy to derive superior performing elements.
- Maintain awareness of latest paid media practices, bid management systems, keyword development resources and industry research.
Requirements
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 2-3 years of experience in paid media advertising, with emphasis on paid search, PPC, and paid social media campaigns.
- Proficiency with Google AdWords, Bing Ads, Facebook Ads Manager, LinkedIn Ads and other social advertising platforms.
- Excellent analytical skills with the competency to analyze and decipher data from various sources.
- Proficiency with performance marketing metrics such as CPA, CPC, CPM, and ROAS.
- Excellent written and verbal communication skills.
Preferred Skills:
- Google Ads certification and/or Facebook Blueprint certification.
- Experience with SEO, Google Analytics, Google Tag Manager, and conversion rate optimization.
- Solid understanding of HTML, CSS, and Google Tag Manager.
Qualified candidates, please apply here and you may also reach out to Kristen Koehler at Robert Half Marketing and Creative. Email address listed in LI profile.
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